Condition: New.
Condition: New.
Condition: New.
Published by Kautilya Books
ISBN 10: 9360639621 ISBN 13: 9789360639624
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New.
Language: English
Published by A.P.H. Publishing Corporation, 2007
ISBN 10: 813130082X ISBN 13: 9788131300824
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. ix + 229.
Language: English
Published by A.P.H. Publishing Corporation, 2006
ISBN 10: 8131300404 ISBN 13: 9788131300404
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. xii + 266.
Condition: New.
Seller: Books in my Basket, New Delhi, India
Hardcover. Condition: New. ISBN:9789394023444.
Language: English
Published by Satish Serial Publishing House, 2019
ISBN 10: 9388020464 ISBN 13: 9789388020466
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Language: English
Published by Satish Serial Publishing House, 2019
ISBN 10: 9388020464 ISBN 13: 9789388020466
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New.
Language: English
Published by A.P.H. Publishing Corporation
ISBN 10: 8131300765 ISBN 13: 9788131300763
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. xii + 238.
Condition: As New. Unread book in perfect condition.
Language: English
Published by Satish Serial Publishing House, 2019
ISBN 10: 9388020464 ISBN 13: 9789388020466
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New.
Language: English
Published by Bentham Science Publishers, 2024
ISBN 10: 9815305174 ISBN 13: 9789815305173
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New.
Language: English
Published by International Books & Periodicals Supply Service, 2022
ISBN 10: 9394023151 ISBN 13: 9789394023154
Seller: Vedams eBooks (P) Ltd, New Delhi, India
Hardcover. Condition: New. Contents: 1. Agricultural Marketing: Concept and Functions/R.K.P. Singh. 2. Value Addition of Farm Produce: Key to Farmers' Prosperity/Naresh Chandra. 3. Information Technology Based Marketing Information System/Ujjwal Kumar. 4. Innovation Management in Rural Marketing/Niraj Kumar. 5. Prospects of Value Chain Analysis in High Value Agriculture in India/Siddharth Bhardwaj. 6. Off-season Vegetable Cultivation and Marketing Possibilities/Kumari Shubha, Ramnath Kumar Ray, Anirban Mukherjee, Dhiraj K. Singh and Ujjwal Kumar. 7. Production and Marketing of Horticultural Crops in India/S.K. Purbey. 8. Supply Chain Management: Issues and Success with Reference to Horticultural Crops/V.K. Jayaraghavendra Rao. 9. Influence of Intermediaries on Producers' Share in Consumer Price: A Case of Mango Value Chain in Uttar Pradesh/S.K. Dubey, Reshma Gills, U.S. Gautam, R.R. Burman, Uma Sah, Bhaskar Shukla and Rajeev Kumar Singh. 10. Baby Corn: An Enterprise in Aterna Village of Haryana/V.K. Yadav, Ujjwal Kumar, Anirban Mukherjee, Pradip Kumar Sarkar and Asit Chakravarti. 11. Organic Milk Production and Marketing/Alok Kumar. 12. Envisaging Market-Led Extension Initiatives in Fisheries/Suman Dey and S.N. Ojha. 13. Inland Fisheries Marketing Management in Eastern Region of India/Piyashi Deb Roy and B.K. Das. 14. Value Chain in Fisheries Sector: Theories and Practices/Soumili Das and Satarupa Ghosh. 15. Open Auction System in Silkworm Cocoon Markets/Shafi Afroz and Joycy Rani Dasari. 16. Agricultural e-commerce: A Case Study on Agricultural Start-ups in West Bengal/Ganesh Das, Subrata Poddar Bikash Roy and Prabhat Kumar Pal. 17. Data Analytical Methods for Rational Decision Making in Marketing Research/Rohan Kumar Raman, Anil Kumar Yadav, Abhay Kumar, Anirban Mukherjee and Ujjwal Kumar. 18. Marketing Strategies of Farmers Producer Organization During COVID-19 Pandemic/Biman Maity, Tarun Kumar Das, Victor Sarkar, Amal Roy and Kausik Pradhan. 19. FPO Based Market Linkage Model Through KVK: A Case of Ramgarh/D.K. Raghav, Anirban Mukherjee, V.K. Yadav, Bikas Das and Ujjwal Kumar. 20. Impact of Weather and Climate Risks on Agricultural Market Systems (AMS)/Ved Prakash, A. Upadhyaya, Akram Ahmad, Pawan Jeet and Arti Kumari. Marketing and Value Chain Management approach is one of the vital mechanisms for enhancing farmers' income. Marketing plays an important role in this process. In this book, along with basic concepts and functions of marketing, empirical case studies have been added for the readers to have a complete understanding. Recent concepts like IT based marketing information system, innovation management in rural marketing, ways of value addition of farm produce, etc. are incorporated as book chapters from renowned authors and experts in India. Cases from three most important sectors i.e. Horticulture, Fisheries and Dairy where value addition and supply chain management is emerging, cases of successful Entrepreneurs, FPOs, Start-ups, has been integrated as chapters in this book. The stakeholders in agriculture need to be equipped with market information of different agricultural commodities. This book is a timely intervention and compilation of knowledge and experiences of veteran scientists, professors from reputed Research Institutes and Universities & budding entrepreneurs across the India. Surely this book will provide a holistic view on the process and methods of commodity specific marketing.
Language: English
Published by A.P.H. Publishing Corporation
ISBN 10: 8131300579 ISBN 13: 9788131300572
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. x + 264.
Language: English
Published by LAP LAMBERT Academic Publishing, 2013
ISBN 10: 365945205X ISBN 13: 9783659452055
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 45.68
Quantity: Over 20 available
Add to basketCondition: New. In.
Seller: Chiron Media, Wallingford, United Kingdom
PF. Condition: New.
Language: English
Published by Amazon Digital Services LLC - Kdp, 2024
ISBN 10: 9815305174 ISBN 13: 9789815305173
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
£ 56.91
Quantity: Over 20 available
Add to basketPAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
Language: English
Published by Amazon Digital Services LLC - KDP Print US, 2020
ISBN 10: 8194659140 ISBN 13: 9788194659143
Seller: AHA-BUCH GmbH, Einbeck, Germany
Taschenbuch. Condition: Neu. Neuware.
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition.
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 50.80
Quantity: Over 20 available
Add to basketCondition: New. In.
PF. Condition: New.
Language: English
Published by LAP LAMBERT Academic Publishing, 2018
ISBN 10: 6202024607 ISBN 13: 9786202024600
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 60 pages. 8.66x5.91x0.14 inches. In Stock.
Condition: New.
Language: English
Published by Bentham Science Publishers, 2025
ISBN 10: 9815313223 ISBN 13: 9789815313222
Seller: California Books, Miami, FL, U.S.A.
Condition: New.
Condition: New.
Language: English
Published by Independently published, 2019
ISBN 10: 1096725835 ISBN 13: 9781096725831
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 55 pages. 11.00x8.50x0.14 inches. In Stock.