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Simonson Alex Schmitt Bernd (41 results)
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hardcover. Condition: Good. No Dust Jacket*.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Language: English
Published by Free Press (edition 1st Edition 1st Printing), 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Hardcover. Condition: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Language: English
Published by Free Press (edition 1st Edition 1st Printing), 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Hardcover. Condition: Very Good. 1st Edition 1st Printing. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Condition: Very Good. English Language. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: Fine. English Language. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good.
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Condition: Good. English Language. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Hardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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hardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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PAPERBACK. Condition: Fair. Good copy. May have some marking.
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Hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Hardcover. Condition: Very Good. A nice hardcover with a crisp dust jacket, a tight binding and an unmarked text. From a private smoke free collection. Shipping within 24 hours, tracking number and delivery Confirmation.
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Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. English Language. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. English Language. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. English Language. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing Aesthetics: The Strategic Management of Brands, Identity and Image
Language: English
Published by Free Press, New York, 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. Hardcover 1997 edition. Dust jacket and boards in fine condition. Binding firm. Pages unmarked and clean. (368 pages).
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Hardcover. Condition: New. Dust Jacket Condition: New. PHOTO AND VIDEO OF PAGES TAKEN TO SHOW CONDITION PRIOR TO SHIPPING; PHOTOS EMAILED FOR MORE SPECIFICS WHEN REQUESTED. Book.
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MARKETING AESTHETICS; THE STRATEGIC MANAGEMENT OF BRANDS, IDENTITY, AND IMAGE.
Language: English
Published by New York: The Free Press, 1997., 1997
ISBN 10: 0684826550 ISBN 13: 9780684826554
Seller: David Hallinan, Bookseller, Columbus, MS, U.S.A.
Seller rating 5 out of 5 stars
First Edition
First edition, first printing (per publisher's number line upon copyright page). xvi, 345 pages. Hardcover; H 24.25cm x L 16.25cm. Dust jacket rubbed with light soiling, past owner's personal blindstamp impressed at bottom of rear panel. Black cloth spine with gilt lettering, reddish-brown boards. Personal blindstamp on title page. Interior pages are otherwise quite clean and binding remains fairly crisp. A near fine copy in a very good+ dust jacket. ISBN 0684826550.
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Condition: As New. Unread book in perfect condition.
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Condition: Bueno. : Este libro explora la gestión estratégica de la marca, la identidad y la imagen, mostrando cómo plasmar la estética en logotipos, folletos, envases y anuncios mediante formas y colores, luces y sonidos, aromas y texturas, para vender una experiencia memorable. Los autores analizan las características que hacen atractiva la identidad de una marca, qué estilos y temas son pertinentes en diversos contextos y qué significado transmiten ciertos símbolos visuales. Dirigido a cualquier persona de cualquier empresa de cualquier sector que desee emplear las herramientas de la estética comercial para asegurar la satisfacción y fidelidad de los clientes, mantener una impresión duradera de la marca, imponer un precio superior, protegerse legalmente de la competencia, reducir costes y aumentar la productividad, y hacer que el producto sea irresistible. EAN: 9788423416011 Tipo: Libros Categoría: Negocios y Economía Título: Marketing y estética Autor: Bernd Schmitt| Alex Simonson| Bernhard Bueb Editorial: Deusto Idioma: es-ES Páginas: 368 Formato: tapa blanda.
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Hardcover. Condition: Used; Good. **SHIPPED FROM UK** We believe you will be completely satisfied with our quick and reliable service. All orders are dispatched as swiftly as possible! Buy with confidence! Greener Books.
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Condition: Very good.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Paperback. Condition: Brand New. 368 pages. 8.80x6.00x1.00 inches. In Stock.
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Marketing Aesthetics : The Strategic Management of Brands, Identity, and Image
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Encuadernación de tapa blanda. Condition: Bien. Es imposible confundir la original botella de Coca Cola, o los elegantes anuncios de Absolut Vodka con los de sus competidores. ¿Cómo han conseguido estas empresas dar ese irresistible atractivo a sus marcas? ¿Cómo han conseguido conservar la ventaja sobre sus competidores mediante la estética? Este fascinante libro es el primero que, combinando la gestión de la marca, de la identidad y de la imagen, muestra de qué manera se puede plasmar la estética en logotipos, folletos, envases y anuncios mediante formas y colores, luces y sonidos, aromas y texturas, para vender una "experiencia memorable". Los autores exploran las características que hacen atractiva la identidad de una marca, qué estilos y temas son pertinentes en diversos contextos y qué significado transmiten ciertos símbolos visuales. Cualquier persona de cualquier empresa de cualquier sector puede emplear con aprovechamiento las herramientas de la estética comercial. Schmitt y Simonson describen la forma en que una empresa puede utilizar estratégicamente estas herramientas para crear un conjunto de experiencias sensoriales que: 1) aseguran la satisfacción y fidelidad de los clientes. 2) mantienen en éste una impresión duradera acerca de la personalidad especial de la marca o de la empresa. 3) permiten imponer un precio superior. 4) hacen que sea susceptible de protección legal ante los ataques de la competencia. 5) reducen los costes y aumentan la productividad. 6) y, lo más importante, hacen que el producto sea irresistible.
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Encuadernación de tapa blanda. Condition: Como Nuevo. G25533. Deusto - 367pp Ensayo sobre marketing.Con prólogo de Tom Peters.BD.
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Marketing Aesthetics. The Stategic Management of Brands, Identity , and Image.
Published by New York. The Free Press.
Condition: Gebraucht / Used. 1997. Or.hardcover with d.j. xv,345pp. 8°. Index.
