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  • Language: English

    Published by Palgrave MacMillan, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas

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    Hardcover. Condition: Fair. No Jacket. Missing dust jacket; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Palgrave Macmillan, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: Textbooks_Source, Columbia, MO, U.S.A.Textbooks_Source

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    hardcover. Condition: Good. 2013th Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Language: English

    Published by Palgrave Macmillan, 2012

    1137285923 / 9781137285928

    • Hardcover

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    hardcover. Condition: New. 2013th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

  • Language: English

    Published by Palgrave Macmillan, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: Phatpocket Limited, Waltham Abbey, HERTS, United KingdomPhatpocket Limited

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    Condition: Used - Good

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    Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions.…

  • Language: English

    Published by Palgrave Macmillan, 2012

    1137285923 / 9781137285928

    • Softcover

    Seller: WorldofBooks, Goring-By-Sea, WS, United KingdomWorldofBooks

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    Condition: Used - Very good

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    Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover

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    Condition: As New. Unread book in perfect condition.

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover

    Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices

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  • Language: English

    Published by Palgrave Macmillan, GB, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA

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    Hardback. Condition: New. What do brands like Apple, Diesel, Abercrombie and Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.…

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. 2012. Paperback. . . . . .

  • Language: English

    Published by MacMillan, 2012

    1349449075 / 9781349449071

    • Softcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New. pp. 141 1st ed. 2013 edition NO-PA16APR2015-KAP.

  • Language: English

    Published by Palgrave Macmillan, 2014

    1349449075 / 9781349449071

    • Softcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Paperback. Condition: Brand New. 155 pages. 9.25x6.10x0.79 inches. In Stock.

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condition: New. 2012. Paperback. . . . . . Books ship from the US and Ireland.

  • Language: English

    Published by Palgrave Macmillan, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.

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    Condition: New. 2012. 2013th Edition. Hardcover. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394. . . . . .…

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Lifestyle Brands | A Guide to Aspirational Marketing | S. Saviolo (u. a.) | Taschenbuch | xiv | Englisch | 2012 | Palgrave Macmillan | EAN 9781349449071 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. …

  • Language: English

    Published by Palgrave Macmillan, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore

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    Condition: New. 2012. 2013th Edition. Hardcover. What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone. Num Pages: 156 pages, 12 figures, 1 black & white tables. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 241 x 163 x 15. Weight in Grams: 394. . . . . . Books ship from the US and Ireland.…

  • Language: English

    Published by Palgrave Macmillan, GB, 2012

    1137285923 / 9781137285928

    • Hardcover

    Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK

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    Hardback. Condition: New. What do brands like Apple, Diesel, Abercrombie and Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.…

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover
    • Print on Demand

    Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand

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    Condition: new. Questo è un articolo print on demand.

  • Language: English

    Published by MacMillan, 2012

    1349449075 / 9781349449071

    • Softcover
    • Print on Demand

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New. Print on Demand pp. 141.

  • Language: English

    Published by MacMillan, 2012

    1349449075 / 9781349449071

    • Softcover
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    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New. PRINT ON DEMAND pp. 141.

  • Language: English

    Published by Palgrave Macmillan UK, 2012

    1349449075 / 9781349449071

    • Softcover
    • Print on Demand

    Seller: moluna, Greven, Germanymoluna

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world s pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand ident.…

  • Language: English

    Published by Palgrave Macmillan, 2012

    1349449075 / 9781349449071

    • Softcover
    • Print on Demand

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.…

  • Language: English

    Published by Palgrave Macmillan UK Dez 2012, 2012

    1137285923 / 9781137285928

    • Hardcover
    • Print on Demand

    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Buch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -What do Apple, Patagonia, Virgin and Slow Food have in common Why do millions of people identify with Nike and idolize Ferrari cars Why some brands suddenly become fads and others turn into lifestyles Antonio Marazza, general manager of Landor Milan, and Stefania Saviolo, professor at SDA Bocconi School of Management investigate the reasons why some brands are adopted by people not for what they do, or stand for but for the inspiration they provide. Drawing on both reliable, cutting edge research and empirical observation, this book offers a practical guide for successfully manage authority, cult, icon and lifestyle brands within industries where the symbolic value creation is key: fashion, luxury, design, premium food. First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples 141 pp. Englisch.…

  • Language: English

    Published by Palgrave Macmillan Dez 2012, 2012

    1349449075 / 9781349449071

    • Softcover
    • Print on Demand

    Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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    Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 156 pp. Englisch.…

  • Language: English

    Published by Palgrave Macmillan UK, 2012

    1137285923 / 9781137285928

    • Hardcover
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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. ANTONIO MARAZZA is General Manager at Landor Milan. At Landor, the world s pre-eminent brand consulting firm, he has headed important projects for numerous major international brands in the areas of brand positioning, brand architecture, naming, brand ident.…

  • Language: English

    Published by Palgrave Macmillan UK, 2012

    1137285923 / 9781137285928

    • Hardcover
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    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - What do Apple, Patagonia, Virgin and Slow Food have in common Why do millions of people identify with Nike and idolize Ferrari cars Why some brands suddenly become fads and others turn into lifestyles Antonio Marazza, general manager of Landor Milan, and Stefania Saviolo, professor at SDA Bocconi School of Management investigate the reasons why some brands are adopted by people not for what they do, or stand for but for the inspiration they provide. Drawing on both reliable, cutting edge research and empirical observation, this book offers a practical guide for successfully manage authority, cult, icon and lifestyle brands within industries where the symbolic value creation is key: fashion, luxury, design, premium food. First book to provide a consistent and dynamic approach to lifestyle brands with up to date cases and examples.…