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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2017

    3330068051 / 9783330068056

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2014

    3659629960 / 9783659629969

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2014

    3659629960 / 9783659629969

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2014

    3659629960 / 9783659629969

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    Taschenbuch. Condition: Neu. Flow in Online Search Behavior | Developing a Model of the Mediator and Moderator Roles of the Flow Construct in Online Information Search Behavior | Saeran Doh | Taschenbuch | 116 S. | Englisch | 2014 | LAP LAMBERT Academic Publishing | EAN 9783659629969 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2017

    3330068051 / 9783330068056

    • Softcover

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    Taschenbuch. Condition: Neu. Basic Neuromarketing with Case Studies on Developing Hit Products | Saeran Doh | Taschenbuch | 88 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330068056 | Verantwortliche Person für die EU: LAP Lambert Academic Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

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    Taschenbuch. Condition: Neu. Le ' flow ' dans le comportement de recherche en ligne | Élaboration d'un modèle des rôles de médiateur et de modérateur du concept de ' flow ' dans le comportement de recherche d'informations en ligne | Saeran Doh | Taschenbuch | Französisch | 2026 | Editions Notre Savoir | EAN 9786630000306 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

  • Language: Portuguese

    Published by Edicoes Nosso Conhecimento, 2026

    663002334X / 9786630023343

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  • Language: German

    Published by Verlag Unser Wissen, 2026

    6630095014 / 9786630095012

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  • Language: Italian

    Published by Edizioni Sapienza, 2026

    6630018222 / 9786630018226

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  • Language: Polish

    Published by Wydawnictwo Nasza Wiedza, 2026

    6630020782 / 9786630020786

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2017

    3330068051 / 9783330068056

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    PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: Polish

    Published by Wydawnictwo Nasza Wiedza, 2026

    6630020782 / 9786630020786

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    Seller: KALAMO BOOKS, Burriana, CS, SpainKALAMO BOOKS

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  • Language: Italian

    Published by Edizioni Sapienza, 2026

    6630018222 / 9786630018226

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  • Language: German

    Published by Verlag Unser Wissen, 2026

    6630095014 / 9786630095012

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  • Language: Portuguese

    Published by Edicoes Nosso Conhecimento, 2026

    663002334X / 9786630023343

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    Seller: KALAMO BOOKS, Burriana, CS, SpainKALAMO BOOKS

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2017

    3330068051 / 9783330068056

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    PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

  • Language: Polish

    Published by KS OmniScriptum Publishing, 2026

    6630020782 / 9786630020786

    • Softcover

    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. Stan flow w zachowaniach zwi¿zanych z wyszukiwaniem informacji w Internecie | Saeran Doh | Taschenbuch | Polnisch | 2026 | KS OmniScriptum Publishing | EAN 9786630020786 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

  • Language: Portuguese

    Published by KS OmniScriptum Publishing, 2026

    663002334X / 9786630023343

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    Seller: preigu, Osnabrück, Germanypreigu

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    Taschenbuch. Condition: Neu. O fluxo no comportamento de pesquisa online | Saeran Doh | Taschenbuch | Portugiesisch | 2026 | KS OmniScriptum Publishing | EAN 9786630023343 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

  • Condition: New

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    Taschenbuch. Condition: Neu. Il flusso nel comportamento di ricerca online | Sviluppo di un modello dei ruoli di mediatore e moderatore del concetto di flusso nel comportamento di ricerca di informazioni online | Saeran Doh | Taschenbuch | Italienisch | 2026 | Edizioni Sapienza | EAN 9786630018226 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

  • Language: German

    Published by Verlag Unser Wissen, 2026

    6630095014 / 9786630095012

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    Taschenbuch. Condition: Neu. Flow im Online-Suchverhalten | Entwicklung eines Modells zur Erfassung der Mediator- und Moderatorrollen des Flow-Konstrukts im Online-Informationssuchverhalten | Saeran Doh | Taschenbuch | 100 S. | Deutsch | 2026 | Verlag Unser Wissen | EAN 9786630095012 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.…

  • Language: English

    Published by LAP Lambert Academic Publishing Jun 2017, 2017

    3330068051 / 9783330068056

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    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. 88 pp. Englisch.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing Dez 2014, 2014

    3659629960 / 9783659629969

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    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This study examines the adoption of Csikszentmihalyi s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles. 116 pp. Englisch.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2014

    3659629960 / 9783659629969

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2014

    3659629960 / 9783659629969

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    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2017

    3330068051 / 9783330068056

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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2014

    3659629960 / 9783659629969

    • Softcover
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    Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This study examines the adoption of Csikszentmihalyi s concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing, 2017

    3330068051 / 9783330068056

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    Seller: moluna, Greven, Germanymoluna

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Doh SaeranWith a PhD in Business Administration specializing in Marketing, Dr. Doh s research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research t.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing Jun 2017, 2017

    3330068051 / 9783330068056

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    Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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    Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, ¿market¿ means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch.…

  • Language: English

    Published by LAP LAMBERT Academic Publishing Dez 2014, 2014

    3659629960 / 9783659629969

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    Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germanybuchversandmimpf2000

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    Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This study examines the adoption of Csikszentmihalyi's concept of flow in an online information search model based on a cost-benefit framework. The adoption of the hedonic perspective shows a significant expansion of the consumer information search model, and can thus be considered to provide a supplementary perspective about information search research that has been neglected to date. Existing consumer information search research has a tendency to focus on the cost-benefit framework, dealing mainly with practical products such as cars and computers. However, especially in online environments, consumers also pursuing hedonic value bring the possibility of continuing with information searching even if the cost is higher than its benefits. This study focuses on this composite perspective adopting the concept of flow as a variable in mediator and moderator roles.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 116 pp. Englisch.…

  • Language: French

    Published by Editions Notre Savoir Mai 2026, 2026

    6630000307 / 9786630000306

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    Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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    Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 100 pp. Französisch.