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Synopsis
This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, “market” means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.
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About the Author
With a PhD in Business Administration specializing in Marketing, Dr. Doh's research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research tools such as fMRI, EEG, and NIRS.
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Basic Neuromarketing with Case Studies on Developing Hit Products
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Basic Neuromarketing with Case Studies on Developing Hit Products
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ISBN 13: 9783330068056
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Basic Neuromarketing with Case Studies on Developing Hit Products
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Basic Neuromarketing with Case Studies on Developing Hit Products
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. 88 pp. Englisch. Seller Inventory # 9783330068056
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Basic Neuromarketing with Case Studies on Developing Hit Products
Published by
LAP LAMBERT Academic Publishing, 2017
ISBN 10: 3330068051
ISBN 13: 9783330068056
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, 'market' means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development. Seller Inventory # 9783330068056
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Basic Neuromarketing with Case Studies on Developing Hit Products
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Doh SaeranWith a PhD in Business Administration specializing in Marketing, Dr. Doh s research focus has been on marketing strategy in relation to consumer behavior. Her present area of interest is neuromarketing, utilizing research t. Seller Inventory # 151236016
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Basic Neuromarketing with Case Studies on Developing Hit Products
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -This book uses a neuromarketing perspective to examine STP and 4P strategies. In neuromarketing parlance, ¿market¿ means providing products and services by way of brain activation and triggering consumer satisfaction. Consumer purchasing decisions are largely controlled by the brain, and often the subconscious has a greater influence over purchase choices than the conscious mind. In order to manage marketing strategies more efficiently, marketers seek to better understand how brain activation relates to purchasing behavior. Accordingly, companies in a variety of industries are working on promoting product sales by exploring clues through investigating brain functions. This book focuses on basic neuromarketing theory, and includes case studies of breakthroughs in hit product development.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 88 pp. Englisch. Seller Inventory # 9783330068056
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Basic Neuromarketing with Case Studies on Developing Hit Products
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Taschenbuch. Condition: Neu. Basic Neuromarketing with Case Studies on Developing Hit Products | Saeran Doh | Taschenbuch | 88 S. | Englisch | 2017 | LAP LAMBERT Academic Publishing | EAN 9783330068056 | Verantwortliche Person für die EU: LAP Lambert Academic Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. Seller Inventory # 108822452