Ruben Pinhal (21 results)

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Condition: New.

Paperback. Condition: New.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

Hardback. Condition: New.

Paperback. Condition: New.

Taschenbuch. Condition: Neu. Neuware - Artificial intelligence has moved quickly into digital marketing, embedding itself in content creation, ad optimization, analytics, and customer relationship management. Marketing education hasn't kept the same pace. While a growing body of research has examined how AI performs in marketing practice, far less attention has gone to the harder question of how these same technologies should actually be taught. That gap matters. Treating AI as just another software tool to demonstrate in class misses what's really at stake: a genuine rethinking of how marketing competencies get built, assessed, and developed in students preparing to enter a field that looks nothing like it did a few years ago. AI Applications for Digital Marketing Education: Pedagogy, Skills Development, and Future Directions provides a comprehensive and pedagogically grounded examination of artificial intelligence applications in digital marketing education, positioning AI as a catalyst for innovation in curriculum design and teaching practice. This book systematizes current knowledge on how AI technologies are being incorporated into digital marketing curricula, while advancing theoretical and empirical research on AI-supported pedagogical models. Covering topics such as data literacy, online internships, and teacher professional development, this book is a fundamental academic resource for graduate and doctoral students, marketing educators, curriculum designers, higher education administrators, digital marketing professionals, policymakers, and more.…

Hardback. Condition: New.

Buch. Condition: Neu. Neuware - Artificial intelligence has moved quickly into digital marketing, embedding itself in content creation, ad optimization, analytics, and customer relationship management. Marketing education hasn't kept the same pace. While a growing body of research has examined how AI performs in marketing practice, far less attention has gone to the harder question of how these same technologies should actually be taught. That gap matters. Treating AI as just another software tool to demonstrate in class misses what's really at stake: a genuine rethinking of how marketing competencies get built, assessed, and developed in students preparing to enter a field that looks nothing like it did a few years ago. AI Applications for Digital Marketing Education: Pedagogy, Skills Development, and Future Directions provides a comprehensive and pedagogically grounded examination of artificial intelligence applications in digital marketing education, positioning AI as a catalyst for innovation in curriculum design and teaching practice. This book systematizes current knowledge on how AI technologies are being incorporated into digital marketing curricula, while advancing theoretical and empirical research on AI-supported pedagogical models. Covering topics such as data literacy, online internships, and teacher professional development, this book is a fundamental academic resource for graduate and doctoral students, marketing educators, curriculum designers, higher education administrators, digital marketing professionals, policymakers, and more.…

Paperback. Condition: new. Paperback. In today s fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innovation, using data-driven insights, and aligning strategic goals with the ever-changing market demands and technological advancements. Companies that proactively reshape their strategic frameworks are better equipped to anticipate change and create value in increasingly complex and competitive environments. Reinventing Corporate Strategy for Competitive Advantage explores a wide range of tools and innovations in corporate strategy. This book contributes to academic literature with updated models and case-driven insights. Covering topics such as innovation, economics, and organizations, this book is an excellent resource for academicians, graduate students, strategy consultants, and corporate leaders navigating complex strategic environments. "This book bridges the gap between classical strategic models and the demands of contemporary competitive environments. It offers fresh perspectives, practical frameworks, and actionable insights to help businesses foster innovation, adaptability, and long-term value creation"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Hardcover. Condition: new. Hardcover. In today s fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innovation, using data-driven insights, and aligning strategic goals with the ever-changing market demands and technological advancements. Companies that proactively reshape their strategic frameworks are better equipped to anticipate change and create value in increasingly complex and competitive environments. Reinventing Corporate Strategy for Competitive Advantage explores a wide range of tools and innovations in corporate strategy. This book contributes to academic literature with updated models and case-driven insights. Covering topics such as innovation, economics, and organizations, this book is an excellent resource for academicians, graduate students, strategy consultants, and corporate leaders navigating complex strategic environments. "This book bridges the gap between classical strategic models and the demands of contemporary competitive environments. It offers fresh perspectives, practical frameworks, and actionable insights to help businesses foster innovation, adaptability, and long-term value creation"-- Provided by publisher. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today s fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innovation, using data-driven insights, and aligning strategic goals with the ever-changing market demands and technological advancements. Companies that proactively reshape their strategic frameworks are better equipped to anticipate change and create value in increasingly complex and competitive environments. Reinventing Corporate Strategy for Competitive Advantage explores a wide range of tools and innovations in corporate strategy. This book contributes to academic literature with updated models and case-driven insights. Covering topics such as innovation, economics, and organizations, this book is an excellent resource for academicians, graduate students, strategy consultants, and corporate leaders navigating complex strategic environments.…

Taschenbuch. Condition: Neu. Reinventing Corporate Strategy for Competitive Advantage | Ricardo Marcao (u. a.) | Taschenbuch | Englisch | 2025 | IGI Global | EAN 9798337354293 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Buch. Condition: Neu. Reinventing Corporate Strategy for Competitive Advantage | Ricardo Marcao (u. a.) | Buch | Englisch | 2025 | IGI Global | EAN 9798337354286 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.…

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - In today s fast-paced global economy, traditional approaches to corporate strategy are no longer sufficient in sustaining long-term success. Reinventing corporate strategy has become imperative for companies to gain and maintain a competitive advantage. This reinvention involves embracing innovation, using data-driven insights, and aligning strategic goals with the ever-changing market demands and technological advancements. Companies that proactively reshape their strategic frameworks are better equipped to anticipate change and create value in increasingly complex and competitive environments. Reinventing Corporate Strategy for Competitive Advantage explores a wide range of tools and innovations in corporate strategy. This book contributes to academic literature with updated models and case-driven insights. Covering topics such as innovation, economics, and organizations, this book is an excellent resource for academicians, graduate students, strategy consultants, and corporate leaders navigating complex strategic environments.…