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Service-Dominant Logic: Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
£ 8.62
Convert currency£ 4.99 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to baskettextbook. Condition: Very Good. Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. .
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Hardcover. Condition: Good Plus. No Jacket. Good+ green hardcover. No jacket. 2006. University stamp to first couple pages. LIght soiling to text edges. LIGHT WARP to covers. Page faces clean. Binding solid. 449 pp. OVERSIZE volume.
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Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Published by Emerald Group Publishing Limited -, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
£ 8.62
Convert currency£ 6.98 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to baskettextbook. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
Condition: New.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
Condition: As New. Unread book in perfect condition.
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Service-Dominant Logic
Published by Cambridge University Press, GB, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 42.23
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 32.13
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Service-Dominant Logic : Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 36.08
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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£ 26.30
Convert currency£ 27.44 shipping from Ireland to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Very Good. 1st Edition. Oversized hardcover, x + 449 pages, NOT ex-library. Printed in the USA. Shipping weight over 1kg. One partially faded stamp on side page edges externally. Else clean, untanned, with unmarked text. Boards show uneven sunning. Issued without a dust jacket.
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£ 49.45
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 225 pages. 9.50x6.75x0.75 inches. In Stock.
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Service-Dominant Logic
Published by Cambridge University Press, 2017
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
£ 37.49
Convert currency£ 42.40 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketKartoniert / Broschiert. Condition: New. Keenly anticipated primer on the principles and applications of Lusch and Vargo s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of S.
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Special Issue - Toward a better understanding of the Role of Value in Markets and Marketing. (=Review of Marketing Research; Vol. 9).
Published by UK, Emerald Group Publishing Limited, 2012
Language: English
Seller: Antiquariat Thomas Haker GmbH & Co. KG, Berlin, Germany
Association Member: GIAQ
Seller rating 5 out of 5 stars
First Edition
£ 22.11
Convert currency£ 64.92 shipping from Germany to U.S.A.Quantity: 1 available
Add to basketHardcover. Condition: Gut. 1st ed. 252 S. Ex.-Libr., Good condition. Sprache: Englisch Gewicht in Gramm: 690.
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Service-Dominant Logic: Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521195675 ISBN 13: 9780521195676
Language: English
Condition: New. SUPER FAST SHIPPING.
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Service-Dominant Logic: Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521195675 ISBN 13: 9780521195676
Language: English
Condition: New.
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Service-Dominant Logic
Published by Cambridge University Press, GB, 2014
ISBN 10: 0521124328 ISBN 13: 9780521124324
Language: English
£ 37.57
Convert currency£ 65 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketPaperback. Condition: New. In 2004, Robert F. Lusch and Stephen L. Vargo published their groundbreaking article on the evolution of marketing theory and practice toward 'service-dominant (S-D) logic', describing the shift from a product-centred view of markets to a service-led model. Now, in this keenly anticipated book, the authors present a thorough primer on the principles and applications of S-D logic. They describe a clear alternative to the dominant worldview of the heavily planned, production-oriented, profit-maximizing firm, presenting a coherent, organizing framework based on ten foundational premises. The foundational premises of S-D logic have much wider implications beyond marketing for the future of the firm, transcending different industries and contexts, and will provide readers with a deeper sense of why the exchange of service is the fundamental basis of all social and economic exchange. This accessible book will appeal to students, as well as to researchers and practitioners.
-
Service-Dominant Logic: Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521195675 ISBN 13: 9780521195676
Language: English
Condition: New.
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Toward a Better Understanding of the Role of Value in Markets and Marketing
Published by Emerald Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
£ 99.74
Convert currency£ 12.49 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. New copy - Usually dispatched within 4 working days. 574.
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£ 87.71
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: Brand New. 449 pages. 9.75x6.75x1.00 inches. In Stock.
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Service-Dominant Logic: Premises, Perspectives, Possibilities
Published by Cambridge University Press, 2014
ISBN 10: 0521195675 ISBN 13: 9780521195676
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 106.99
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Special Issue
Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
£ 116.82
Convert currency£ 6.50 shipping from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New. pp. 275.
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Special Issue
Published by Emerald Group Publishing Limited, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
Condition: New. pp. 275.
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The SAGE Handbook of Service-Dominant Logic
Published by SAGE Publications Ltd, 2018
ISBN 10: 1526402831 ISBN 13: 9781526402837
Language: English
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 140.53
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Sage Handbook of Service-Dominant Logic
Published by SAGE Publications Ltd, 2018
ISBN 10: 1526402831 ISBN 13: 9781526402837
Language: English
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 140.52
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: 3 available
Add to basketCondition: New.
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Sage Handbook of Service-Dominant Logic
Published by SAGE Publications Ltd, 2018
ISBN 10: 1526402831 ISBN 13: 9781526402837
Language: English
Condition: New.
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Sage Handbook of Service-Dominant Logic
Published by SAGE Publications Ltd, 2018
ISBN 10: 1526402831 ISBN 13: 9781526402837
Language: English
Condition: As New. Unread book in perfect condition.
-
Toward a Better Understanding of the Role of Value in Markets and Marketing
Published by Emerald Publishing Limited, GB, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 167.93
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: 7 available
Add to basketHardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
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The SAGE Handbook of Service-Dominant Logic
Published by SAGE Publications Ltd, 2018
ISBN 10: 1526402831 ISBN 13: 9781526402837
Language: English
Condition: New. SUPER FAST SHIPPING.
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£ 146.02
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketHardcover. Condition: Brand New. 225 pages. 9.75x7.00x0.75 inches. In Stock.
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Toward a Better Understanding of the Role of Value in Markets and Marketing
Published by Emerald Publishing Limited, GB, 2012
ISBN 10: 1780529120 ISBN 13: 9781780529127
Language: English
Hardback. Condition: New. In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
