Service-Dominant Logic
Lusch, Robert F.|Vargo, Stephen L.
Language: English
Published by Cambridge University Press, 2017
- Softcover
- New
Condition: New
£ 37.86
Quantity: 3 available
Add to basketItem description from seller
Keenly anticipated primer on the principles and applications of Lusch and Vargo s groundbreaking work, describing the shift from a product-centred view of the firm to a service-led model. Originating in the field of marketing, the foundational premises of S.
Seller Inventory # 5918748
- Title
- Service-Dominant Logic
- Author
- Lusch, Robert F.|Vargo, Stephen L.
- Publisher
- Cambridge University Press
- Publication year
- 2017
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0521124328
- ISBN 13
- 9780521124324
"Synopsis" may belong to another edition of this title.
About the Author
Stephen L. Vargo is a Shidler Distinguished Professor and Professor of Marketing at the University of Hawai'i at Manoa. Prior to entering academia, Professor Vargo had a career in entrepreneurial business and consulted with many corporations and governmental agencies. Professor Vargo's primary areas of research are marketing theory and thought, and consumers' evaluative reference scales. He has been awarded honorary professorships and has held visiting positions at many leading universities worldwide and is the recipient of major awards for his contributions to marketing theory and thought.
"About the title" may belong to another edition of this title.
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