The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

Robert F. Lusch; Stephen L. Vargo; Ruth N. Bolton (foreword); Frederick E. Webster (foreword)

ISBN 10: 0765614901 ISBN 13: 9780765614902
Published by M.E. Sharpe, 2006
Language: English
Condition: Used - Very good Hardcover

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Used - Hardcover

Condition: Used - Very good

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