Items related to Toward a Better Understanding of the Role of Value...
Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Synopsis
In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume.
"synopsis" may belong to another edition of this title.
Search results for Toward a Better Understanding of the Role of Value...
Stock Image
Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Seller: AwesomeBooks, Wallingford, United Kingdom
Seller rating 5 out of 5 stars
textbook. Condition: Very Good. Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9) This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. . Seller Inventory # 7719-9781780529127
Quantity: 1 available
Stock Image
Toward a Better Understanding of the Role of Value in Markets and Marketing: 9 (Review of Marketing Research, 9)
Published by
Emerald Group Publishing Limited -, 2012
ISBN 10: 1780529120
ISBN 13: 9781780529127
Used
Seller: Bahamut Media, Reading, United Kingdom
Seller rating 5 out of 5 stars
textbook. Condition: Very Good. Shipped within 24 hours from our UK warehouse. Clean, undamaged book with no damage to pages and minimal wear to the cover. Spine still tight, in very good condition. Remember if you are not happy, you are covered by our 100% money back guarantee. Seller Inventory # 6545-9781780529127
Quantity: 1 available
Stock Image
Toward a Better Understanding of the Role of Value in Markets and Marketing
Published by
Emerald Publishing Limited, 2012
ISBN 10: 1780529120
ISBN 13: 9781780529127
New
Hardcover
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days. 574. Seller Inventory # B9781780529127
Quantity: Over 20 available
Seller Image
Special Issue : Toward a Better Understanding of the Role of Value in Markets and Marketing
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 16519619-n
Quantity: Over 20 available
Stock Image
Toward a Better Understanding of the Role of Value in Markets and Marketing
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781780529127
Quantity: 15 available
Stock Image
Toward a Better Understanding of the Role of Value in Markets and Marketing (Review of Marketing Research, 9)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In. Seller Inventory # ria9781780529127_new
Quantity: Over 20 available
Stock Image
Special Issue
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. 275. Seller Inventory # 96413123
Quantity: 3 available
Seller Image
Special Issue : Toward a Better Understanding of the Role of Value in Markets and Marketing
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 16519619-n
Quantity: Over 20 available
Stock Image
Special Issue
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 275. Seller Inventory # 2697032732
Quantity: 3 available
Stock Image
Toward a Better Understanding of the Role of Value in Markets and Marketing
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. This special issue of the Review of Marketing Research is devoted to a better understanding of the role of value in markets and marketing. Editor(s): Vargo, Stephen L.; Lusch, Robert F. Series Editor(s): Malhotra, Naresh K. Series: Review of Marketing Research. Num Pages: 275 pages. BIC Classification: KJMV7. Category: (P) Professional & Vocational. Dimension: 230 x 160 x 26. Weight in Grams: 542. . 2012. Textbook Binding. . . . . Seller Inventory # V9781780529127
Quantity: Over 20 available