Richard Mizerski (30 results)

Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Hardcover. Condition: Very Good. Near Fine. First Edition; First Printing. First edition/first printing in Very Good condition in Near Fine dust-jacket with light edgewear; This book provides readers with a comprehensive and up-to-date understanding of interactive marketing, including its past, present, and future. The book is divided into five sections, each dealing with specific aspects of interactive marketing. The first section covers the history of interactive marketing, the second covers online marketing, the third covers marketing through mobile devices, the fourth covers marketing through social media, and the fifth covers marketing through interactive technologies.; 8vo; 390 pages. …

Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: very_good. Gently read. May have name of previous ownership, or ex-library edition. Binding tight; spine straight and smooth, with no creasing; covers clean and crisp. Minimal signs of handling or shelving. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships USPS Media Mail.…

Condition: New. Satisfaction Guaranteed or your money back.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 222.

Condition: New.

Condition: New. pp. 222.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 222.

Paperback. Condition: Brand New. 221 pages. 9.00x6.00x0.50 inches. In Stock.

Condition: New.

Hardcover. Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 7-8 days from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely.

Condition: New.

Condition: As New. Unread book in perfect condition.

Condition: As New. Unread book in perfect condition.

Condition: New. pp. 288.

Condition: New. pp. 288.

Condition: New. pp. 288.

Condition: New.

Condition: New. In English.

Hardcover. Condition: Brand New. 221 pages. 9.25x6.25x0.75 inches. In Stock.

Paperback. Condition: Brand New. 221 pages. 9.00x6.00x0.50 inches. In Stock. This item is printed on demand.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Alvin Lee is Lecturer of Marketing at Deakin University, Australia. He has researched the marketing of consumer goods across markets in Asia and the United States. He received his PhD in marketing from the University of Western Australia.…

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Why does a customer choose one brand over another What are the factors which would make an individual more inclined to choose your brand This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different countries with very different cultures. Following the Predictive Brand Choice (PBC) model, this book seeks to predict a consumer's loyalty and choice. Results have shown that PBC can achieve a high level of predictive accuracy, in excess of 70% in mature markets. This accuracy holds even in the face of price competition from a less preferred brand.PBC uses a prospective predicting method which does not have to rely on a brand's past performance or a customer's purchase history for prediction. Choice data is gathered in the retail setting - at the point of sale. The Strategy of Global Branding and Brand Equity presents survey data and quantitative analyses that prove the method described to be practical, useful and implementable for both researchers and practitioners of commercial brand strategies. …

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Alvin Lee is Lecturer of Marketing at Deakin University, Australia. He has researched the marketing of consumer goods across markets in Asia and the United States. He received his PhD in marketing from the University of Western Australia.…

Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - This book is the first to provide a prospective method that does not have to rely on a brand's past performance to predict consumer choice. This innovative method predicts consumers' loyalty and choices and the performance of brands. This enables the comparison of brand knowledge and brand equity of top brands within a product category in the context of different countries.Choice data is gathered in the retail setting - at the point of sale. This makes the method described practical, useful and implementable for researchers and practitioners.…