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Published by Business Science Reference, 2018
ISBN 10: 1522586326 ISBN 13: 9781522586326
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management.
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Published by Business Science Reference, 2018
ISBN 10: 1522586326 ISBN 13: 9781522586326
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Taschenbuch. Condition: Neu. Positioning and Branding Tourism Destinations for Global Competitiveness | Rahmat Hashim (u. a.) | Taschenbuch | Kartoniert / Broschiert | Englisch | 2018 | Business Science Reference | EAN 9781522586326 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Language: English
Published by Business Science Reference, 2018
ISBN 10: 1522572538 ISBN 13: 9781522572534
Seller: moluna, Greven, Germany
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. KlappentextrnrnMarket positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotion.
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Published by Business Science Reference, 2018
ISBN 10: 1522586326 ISBN 13: 9781522586326
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - 'This book focuses on the value of destination branding and content marketing in tourism for sustainable growth and competitive advantage. It is a blend of balance theory and practical content, providing a thorough explication of the tools and techniques of branding and marketing for travel, tourism and hospitality industry'--Provided by publisher.
Language: English
Published by Business Science Reference, 2018
ISBN 10: 1522572538 ISBN 13: 9781522572534
Seller: preigu, Osnabrück, Germany
Buch. Condition: Neu. Positioning and Branding Tourism Destinations for Global Competitiveness | Rahmat Hashim (u. a.) | Buch | Gebunden | Englisch | 2018 | Business Science Reference | EAN 9781522572534 | Verantwortliche Person für die EU: Libri GmbH, Europaallee 1, 36244 Bad Hersfeld, gpsr[at]libri[dot]de | Anbieter: preigu Print on Demand.
Language: English
Published by Business Science Reference, 2019
ISBN 10: 1522572538 ISBN 13: 9781522572534
Seller: AHA-BUCH GmbH, Einbeck, Germany
Buch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic planning initiative. Effective positioning will result in a strong brand that develops an emotional and productive two-way relationship. Positioning and Branding Tourism Destinations for Global Competitiveness focuses on utilizing destination branding and content marketing for sustainable growth and competitive advantage within the tourism and hospitality industry, including tools and techniques for travel branding and best practices for better tourism management strategies. Featuring coverage on a broad range of topics such as hospitality, brand loyalty, and knowledge transfer, this book is ideally designed for industry professionals including those within the hotel, leisure, transportation, theme park, and food service sectors, policymakers, practitioners, researchers, and students.