Prakash Mathur (66 results)

Condition: New. pp. viii + 263 Figures.

Condition: New. pp. viii + vi + 391.

Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail.…

Condition: New. pp. viii + 263 Index 1st Edition.

Condition: New. pp. viii + vi + 391.

Condition: New. pp. viii + 263.

Condition: New. pp. viii + vi + 391 Acknowledgements.

Hardbound. Condition: As New. New. The present publication is an up to date authentic and comprehensive dictionary of marketing which recognises that marketing is a field in its own right with its own language and that terms and their definitions are important for professionals and students of marketing management. It aims to provide clear concise and correct definitions and descriptions of the terms used in marketing. This work is designed to be a comprehensive reference tool for marketing professionals students and laymen interested in marketing. It is earnestly hoped that it will be an authoritative source to which one can turn with confidence for meaning and knowledge of the common specialised and latest terms in marketing and allied fields. 351 pp.…

paperback. Condition: Good. Paperback. A few minor marks on covers. Leading corners, edges and spine ends are slightly worn. Several small marks on page block. Final page is slightly creased. Binding is tight, contents are clean and clear throughout. AM. Used.

Condition: New. pp. 628.

Condition: New. pp. 628.

Condition: New. pp. 628.

Hardcover. Condition: New. ISBN:9789332706354,628pp.

Condition: New.

Condition: New.

Condition: New.

Condition: As New. Unread book in perfect condition.

Hardcover. Condition: New. Language: English. In hospitality sector, marketing refers to the process of how a restaurant, hotel , travel business, or resort can sell itself in a competitive marketplace. Hospitality sales involves most or many of the following activities, including cultivating prospective buyers in a market segment; conveying the features , advantages and benefits of the products or service to the lead and so on. Effective management of sales and marketing are key to the success of the today's hospitality business. This book provides future hospitality professionals with an important careerbuilding resource for the virtually every area of the field. It covers the major principles of marketing with a practice al, applications oriented approach, rather than traditional marketing texts found in the business programmes that focus on a lot of theory. It features new material on marketing technology and it's implications in the hospitality industry. It is hoped that this book will be an appropriate reference tool for introductory hospitality marketing courses that provide the basic foundation of marketing theory and applications. About The Author: Prakash Mathur, a senior management consultant and a renowned teacher, did his MBA degree in London. He has been teaching management at the postgraduate level for the last two decades. His fields of specialization are personnel and production management, and marketing and business administration. He has participated in many national as well as international conferences on management and business administration. He is the author of many outstanding books and has published more than fiftyfive research papers in professional journals of repute. Contents: Contents: Preface : Hospitality Marketing : Modern Marketing strategies : Sales Management : Marketing and Brand Management : Internal Marketing : Telemarketing : Webbased Marketing : ECommerce and Hospitality Network : Advertising and promotion : Growth in Hospitality Services : Bibliography : Index The Title 'Sales and Marketing Management written/authored/edited by Prakash Mathur', published in the year 2006. The ISBN 9788182053403 is assigned to the Hardcover version of this title. This book has total of pp. 264 (Pages). The publisher of this title is Isha Books. This Book is in English. The subject of this book is Management. Size of the book is 14.34 x 22.59 cms Vol: 264.…

Hardcover. Condition: New. Between 2022 and 2047, India will transit from a lower-middle to an upper-middle urban economy. What strategic policy shifts will be necessary to ensure that this transition plays out productively is a major question that the author addresses in the opening paper. This book a collection of 20 papers authored by Om Prakash Mathur, a leading urban scholar, serves as a repository of insights into global and Indian urbanisation. It explores how it unfolds and establishes linkages with macroeconomic parameters. Supported by rigorous research and analytical frameworks, the book is an indispensable resource for academics, policy-makers and researchers. Excerpt from the Foreword This volume featuring Om Mathur s urban research journey of more than 40 years is an invaluable resource for everyone interested in Indian urban development. I am sure that it will feature in all reading lists in courses dealing with urban development in India and abroad. Rakesh Mohan President Emeritus, Centre for Social and Economic Progress; Member, Economic Advisory Council to Prime Minister; Former Secretary, Ministry of Finance Om Prakash Mathur is Visiting Senior Fellow at the CSEP Research Foundation and Non-resident Senior Fellow at the Global Cities Institute, University of Toronto, Toronto. He has served as Director (1984-1992) and Distinguished Professor (2011-14) at the National Institute of Urban Affairs; IDFC Chair Professor, National Institute of Public Finance and Policy (1992-2011); and Chair, Urban Studies, Institute of Social Sciences (2014-2020). Mr Mathur has worked with the United Nations Development Programme (UNDP) for about a decade. Om Prakash Mathur has a Master s in Economics from the Delhi School of Economics and has attended graduate courses at the Massachusetts Institute of Technology and Harvard University, Cambridge.…

Paperback or Softback. Condition: New. Project Analysis for Local Development. Book.

Condition: New.

Condition: New.

Paperback. Condition: new. Paperback. Your conscious mind has nearly 10% of your total mind-power while the remaining 90% power is with your subconscious mind. This book will teach you the techniques to access that 90% power which your subconscious mind has and use it in your favor. It will also teach you as to how you can gradually remove all the negativities from your subconscious mind. These negative impressions and emotions in your subconscious mind prevent you from using your mighty subconscious mind in a productive manner.The very fact that you are reading this is enough proof that you do have a keen desire to learn 'something more' about the actual working of your mind, including the different roles that your Conscious Mind and Subconscious Mind play in your everyday life. Though you have never seen your subconscious mind, you have indeed seen many impactful results that it has brought about in your life and in the lives of people close to you. You have, for sure, also heard many 'stories' of the positive changes that it has had in the lives of many highly successful people. Perhaps, you have also heard some pleasing comments and compliments from people on your own achievements, which too were the result of brilliant guidance provided by your mind.In addition to the above, you are also inquisitive to know about how your mind actually works. Towards this end, you would naturally be keen to know more about the following: The enormous powers of your subconscious mind;The language that your subconscious mind understands; The key to unlocking the powers of your subconscious mind; The art of re-programming your subconscious mind.This book is my humble attempt to provide you with all that is mentioned above. It will also answer your simple questions such as -- How does your mind work?- What is subconscious mind?- How does any information enter the subconscious mind?- How can you prevent yourself from 'unknowingly' using the power of your subconscious mind to your detriment?While I shall be explaining various concepts in detail, I shall also be liberal in taking up some day-to-day illustrations for your easy understanding of the various terms. I shall also be repeating certain critically important pieces of relevant information so that they get duly implanted in your memory for easy recall and use.I have divided this book into easy-to-understand chapters, based on "NLP-Subconscious Mastery," which happens to be my favourite subject. This will greatly facilitate your implementing the knowledge that you acquire from this book in a gradual manner in your daily life. While learning is indeed a continuous process, you will be startled to see the results as they start to pour-in.I do hope that this book will be found very interesting as well as useful by you. You may even be able to use it as an everyday 'Reference Manual' till such time as using the power of your subconscious mind on a continuous basis gets into your system and comes naturally.About the book: The book is available in three types, the Kindle edition, paperback edition and hardcover edition. The book contains concise information of about 90 pages of wisdom, clarity and positive energy.Book size: The book is sized at 5"x8" which is easy to carry.About the Author: Ved embarked upon his current challenging but interesting journey more than 10 years ago. During the process, he learnt, practiced and polished multiple skills such as Hypnosis, Neuro Linguistic Programming (NLP), Counseling, Psychology, Memory Enhancement, Law of Attraction, Self-help, Affirmations, Leadership, Motivation, Life Skills, Mind Power, Emotional Freedom Technique (EFT), Spiritual Science, Quantum Physics and Quantum Jumping etc. Ved finally settled for Neuro Linguistic Programming (NLP). He integrated all the knowledge acquired by him over many years from different sources to develop his own module of NLP Subconsci Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.…

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Condition: New. 1st edition NO-PA16APR2015-KAP.

Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.

Condition: As New. Unread book in perfect condition.

Condition: New.