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Peter Neijens (41 results)
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Condition: As New. Unread book in perfect condition.
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Condition: As New. Unread book in perfect condition.
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Measuring Exposure and Attention to Media and Communication : Solutions to Wicked Problems
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Communication Research into the Digital Society : Fundamental Insights from the Amsterdam School of Communication Research
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Communication Research into the Digital Society : Fundamental Insights from the Amsterdam School of Communication Research
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Measuring Exposure and Attention to Media and Communication: Solutions to Wicked Problems
Language: English
Published by Taylor & Francis Ltd, 2025
ISBN 10: 1041182619 ISBN 13: 9781041182610
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Measuring Exposure and Attention to Media and Communication : Solutions to Wicked Problems
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 62.32
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Communication Research into the Digital Society Fundamental Insights from the Amsterdam School of Communication Research
Language: English
Published by Amsterdam University Press, 2024
ISBN 10: 9048560594 ISBN 13: 9789048560592
Paperback. Condition: Brand New. 248 pages. 9.25x6.13x0.67 inches. In Stock.
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Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research
Language: English
Published by Amsterdam University Press, 2024
ISBN 10: 9048560594 ISBN 13: 9789048560592
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2024. paperback. . . . . .
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Communication Research into the Digital Society: Fundamental Insights from the Amsterdam School of Communication Research
Language: English
Published by Amsterdam University Press, 2024
ISBN 10: 9048560594 ISBN 13: 9789048560592
Condition: New. 2024. paperback. . . . . . Books ship from the US and Ireland.
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Condition: New. Peter Neijens is an Honorary Fellow and Emeritus Professor at ASCoR. He held the Chair in Media and Persuasion at the University of Amsterdam until 2019. His research focuses on persuasive communication, in particular media use and effects in advertising an.
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Media en reclame.
ISBN 10: 9001109314 ISBN 13: 9789001109318
Seller: Kloof Booksellers & Scientia Verlag, Amsterdam, Netherlands
Seller rating 4 out of 5 stars
Condition: very good. Editie 1996-1997. Groningen : Wolters-Noordhoff, cop. 1996. Hardcover. 159,191,130,42 pp. : ill., fig., tab. ; 25 cm - Overzicht van alle aspecten van het mediakeuzeproces die van belang zijn bij reclamecampagnes. Condition : very good copy. ISBN 9789001109318. Keywords : ECONOMICS,
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Condition: As New. Unread book in perfect condition.
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Measuring Exposure and Attention to Media and Communication : Solutions to Wicked Problems
Language: English
Published by Taylor & Francis Ltd Dez 2025, 2025
ISBN 10: 1041182619 ISBN 13: 9781041182610
Taschenbuch. Condition: Neu. Neuware - Valid and reliable measurement of media and communication exposure is crucial for communication science, psychology, political science, sociology, pedagogy, economics, and law, and the practitioners in media, communication, and information. At the same time, this is a wicked problem for which there are no simple solutions. That was never the case, but in today's digital and abundant media landscape it is even more difficult. The book discusses the ways in which media and communication exposure can be conceptualized, operationalized, and measured. Methods examined include self-reports, recall, recognition, ecological momentary assessment, think aloud, digital traces, data donation, human observation, eye-tracking, EEG, fMRI, heart rate, and skin conductance, their pros and cons, complexities, and performance. The book concludes with recommendations for the application and further development of these methods, as well as an extensive bibliography with references to in-depth insights into specific aspects of media exposure measurement.
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Measuring Exposure And Attention To Media And Co - Solutions To Wicked Problems
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 110.04
£ 15 shipping
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Condition: New.
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Measuring Exposure And Attention To Media And Co - Solutions To Wicked Problems
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 123.23
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
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Measuring Exposure and Attention to Media and Communication
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 125.69
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New.
