N Kannan (172 results)

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Paperback or Softback. Condition: New. Becoming a MARKETING NINJA: A-Z Guide to Fast-Track Your Marketing Career for Newbies. Book.

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Condition: New. pp. viii + 165 1st Published.

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Condition: New. pp. ix + 165.

Condition: New. pp. viii + 165.

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Hardbound. Condition: As New. New. Contents Preface. 1. Changing face of rural India. 2. Rural Indian problems and government schemes. 3. Rural marketing strategies in India. 4. Rural urban divide. 5. Empowerment of rural India. 6. Government policies on micro and small medium enterprises in India. 7. Floricultural development under globalisation. 8. Rural India cropping patterns. Bibliography. Index. Mahatma Gandhi observed that India lives in Rural Areas. If you want to improve the whole part of India your attention must simply goes to rural oriented plans. This book made an attempt to analyse the real position of rural India in nowadays and also through lights the detailed structure of the rural society and hence also focuses the rural urban divide various policies and programmes of rural development like health care programmes self employment programmes practices and methods of rural marketing and rural energy and other related rural energy issue and so on. Of late India has witnessed rapid changes in the countryside and rural areas. With the onset of IT revolution the mobile penetration cable TV penetration etc. has helped to bring greater changes in hitherto idyllic unspoilt countryside. Forces of marketing and consumerism are also operating and one can find all kinds of goods and services available in small Mofussil towns as well. This book explores the changing face of rural India. It is hoped that this book will fulfill a lacunae in the field of rural studies and will help students researchers academicians NGOs and policy makers as well. 152 pp. …

Hardbound. Condition: As New. New. Contents Preface. 1. Emerging reforms in Indian banking international perspectives. 2. Term structure and economic activity. 3. Directed credit and financial reform. 4. Para banking in India. 5. Micro finance in India design structure and governance. 6. Overhauling the somnolent rural credit system. Bibliography. Financial sector in India has underwent radical changes since 1990's. To revamp the financial structure in India Government has been taken up various measures like monetary reforms trade reforms interest rate reform and so on. Globalisation has paved the way for increasing its liberalized policies. The benefits from having a healthy domestic banking system are undoubtedly considerable (and more or less well known) in terms of efficient domestic financial intermediation. However what tends to be ignored (or forgotten) is the importance of having banks that will eventually have to compete internationally. In fact even without full capital account convertibility competition has increased considerably. For example. Many Indian blue chip corporations are already accessing almost their entire requirement of long term funds from overseas (borrowing for 10 years and beyond is outside the government's External Commercial Borrowing (ECB) cap). 158 pp.…

Hardbound. Condition: As New. New. Contents Preface. 1. Poverty lines versus the poor method versus meaning. 2. Of Calories and things. 3. Poverty estimates in India is a myth. 4. Fractions versus whole numbers on headcount comparisons of poverty across variable populations. 5. Development and diffusion of Bt Cotton technology in India. 6. Health Insurance in rural India. 7. Rural non farm employment scenario. 8. Political and administrative realities of employment Guarantee Scheme. 9. Panchayati Raj leadership emerging dimensions. Bibliography. Index. India lives in her villages. Villages are the backbone of our economy because majority of our population depend upon agriculture as the prime employment source. For that purpose alone out policy makers and planners gave much importance to agriculture and other allied sectors. In India one third of our population goes to the bed without taking supper because of poverty and social inequalities. To reduce its regional imbalances government allocated more funds in our budget every year but the government was not able to achieve its desired objectives because of many loopholes and bottlenecks. This book has made an attempt to analyse the causes and effects of inequalities of income distribution among the different sectors and also throw light a clear picture of our economy in the post liberalisation era. In general this book tries to give a clear cut picture of rural economy. 105 pp.…

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