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Moran Cerf (59 results)
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hardcover. Condition: Fine. LIKE NEW!!! Has a red or black remainder mark on bottom/exterior edge of pages.
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Condition: acceptable. The item is very worn but is perfectly usable. Signs of wear can include aesthetic issues such as scratches, dents, worn and creased covers, folded page corners and minor liquid stains. All pages and the cover are intact, but the dust cover may be missing. Pages may include moderate to heavy amount of notes and highlighting, but the text is not obscured or unreadable. Page edges may have foxing age related spots and browning . May NOT include discs, access code or other supplemental materials.
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hardcover. Condition: Good. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Consumer Neuroscience (The MIT Press)
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Consumer Neuroscience
Language: English
Published by MIT Press, Cambridge, MA, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Seller: The People's Co-op Bookstore, Vancouver, BC, Canada
Seller rating 5 out of 5 stars
Hardcover. Condition: As New. Foreword by Philip Kotler. 8-1/8" x 9-1/4", xii + 348pp. Perfect case bound book in laminated illustrated board cover. A small bump to the base of the spine is the only imperfection on this book, which is in unopened, as-new condition.
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Consumer Neuroscience
Language: English
Published by The MIT Press Bookstore, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Condition: New.
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Condition: As New. Unread book in perfect condition.
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Consumer Neuroscience Format: Hardcover
Language: English
Published by Penguin Random House, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Condition: As New. Unread copy in mint condition.
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Condition: New.
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Consumer Neuroscience Format: Hardcover
Language: English
Published by Penguin Random House, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Condition: New. Brand New.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Consumer Neuroscience (Hardcover)
Language: English
Published by MIT Press Ltd, Cambridge, Mass., 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Hardcover. Condition: new. Hardcover. A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services.Contrary to the assumptions of economists, consumers are not always rational actors who make decisions in their own best interests. The new field of behavioral economics draws on the insights of psychology to study non-rational decision making. The newer field of consumer neuroscience draws on the findings, tools, and techniques of neuroscience to understand how consumers make judgments and decisions. This book is the first comprehensive treatment of consumer neuroscience, suitable for classroom use or as a reference for business and marketing practitioners.After an overview of the field, the text offers the background on the brain and physiological systems necessary for understanding how they work in the context of decision making and reviews the sensory and perceptual mechanisms that govern our perception and experience. Chapters by experts in the field investigate tools for studying the brain, including fMRI, EEG, eye-tracking, and biometrics, and their possible use in marketing. The book examines the relation of attention, memory, and emotion to consumer behavior; cognitive factors in decision making; and the brain's reward system. It describes how consumers develop implicit associations with a brand, perceptions of pricing, and how consumer neuroscience can encourage healthy behaviors. Finally, the book considers ethical issues raised by the application of neuroscience tools to marketing.ContributorsFabio Babiloni, Davide Baldo, David Brandt, Moran Cerf, Yuping Chen, Patrizia Cherubino, Kimberly Rose Clark, Maria Cordero-Merecuana, William A. Cunningham, Manuel Garcia-Garcia, Ming Hsu, Ana Iorga, Philip Kotler, Carl Marci, Hans Melo, Kai-MarkusM ller, Brendan Murray, Ingrid L. C. Nieuwenhuis, Graham Page, Hirak Parikh, Dante M. Pirouz, Martin Reimann, Neal J. Roese, Irit Shapira-Lichter, Daniela Somarriba, Julia Trabulsi, Arianna Trettel, Giovanni Vecchiato, Thalia Vrantsidis, Sarah Walker A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Consumer Neuroscience
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Competition and attention in the human brain
Language: English
Published by LAP Lambert Academic Publishing, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Condition: New.
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Condition: NEW.
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Hardback. Condition: New.
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Consumer Neuroscience
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Competition and attention in the human brain
Language: English
Published by LAP Lambert Academic Publishing, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 63.48
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Competition and attention in the human brain
Language: English
Published by LAP Lambert Academic Publishing 2012-01, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
PF. Condition: New.
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Competition and attention in the human brain
Language: English
Published by LAP Lambert Academic Publishing, 2012
ISBN 10: 3844309594 ISBN 13: 9783844309591
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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hardcover. Condition: New.
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Consumer Neuroscience
Language: English
Published by The MIT Press Bookstore, 2017
ISBN 10: 0262036592 ISBN 13: 9780262036597
Condition: New.
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Consumer Neuroscience (Mit Press)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. In.
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Consumer Neuroscience
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Consumer Neuroscience
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2017. Hardcover. . . . . .
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Biometrics and Neuroscience Research in Business and Management
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.
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Hardcover. Condition: Brand New. 348 pages. 9.50x8.25x1.25 inches. In Stock.
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Condition: NEW.
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Consumer Neuroscience
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 3 working days.
