Michelle Helin (15 results)

Condition: Very Good. 1 Original. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 1 Original. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

Condition: Good. 1 Original. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.…

paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority.

Condition: As New. Unread book in perfect condition.

Condition: New.

Paperback. Condition: New.

Paperback. Condition: Brand New. 1st edition. 256 pages. 8.25x5.25x0.75 inches. In Stock.

Condition: New. 2009. Original. paperback. . . . . .

Condition: New. 2009. Original. paperback. . . . . . Books ship from the US and Ireland.

Paperback. Condition: Fine. New and unread, however slight shelf wear to corners/edges of cover. Shipped from the UK within 2 business days of order being placed.

Taschenbuch. Condition: Neu. Neuware - The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers.Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions.Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening.This book equips sales and marketing professionals with: - The keys to solving the mystery of how customer decisions are really made- Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront- Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industriesWhy Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.…

Condition: New. KlappentextThe motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It s a deceptively simple reality. But it permanently changes the way organ.

paperback. Condition: New. In shrink wrap. Looks like an interesting title.

Paperback. Condition: New.