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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers (edition Illustrated), 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Hardcover. Condition: Very Good. Illustrated. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Just Good Business: The Strate
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, Incorporated, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
First Edition
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, Incorporated, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
First Edition
Condition: Good. 1st Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Paperback. Condition: As New. Like new paperback. SCARCE. LARGE PRINT. Covers show very minor shelf wear, otherwise an unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day!
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Just Good Business
Language: English
Published by Berrett-Koehler, San Francisco, CA, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Hardcover. Condition: Fine. Dust Jacket Condition: Fine. First Edition/First Printing. first edition/first printing book is tight with no markings, great copy.
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Condition: New.
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Just Good Business Format: Hardcover
Language: English
Published by Penguin Random House, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Condition: New.
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Condition: As New. Unread book in perfect condition.
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Just Good Business Format: Hardcover
Language: English
Published by Penguin Random House, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Condition: As New. Unread copy in mint condition.
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Hardback. Condition: New.
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand (Hardcover)
Language: English
Published by Berrett-Koehler, San Francisco, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Hardcover. Condition: new. Hardcover. Corporate social responsibility (CSR) can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective, CSR must be intimately connected to the corporate brand-it must reinforce a company's unique identity and be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage and business strategy?Kellie McElhaney, one of the world's leading experts on CSR strategy, offers a detailed process for seamlessly integrating your CSR efforts into your overall business objectives. "My goal," she writes, "is not to tell you how to force your CSR strategy to be more authentic. My goal is actually to help you develop a CSR strategy that is authentic because of its natural linkage to your company's mission, vision, and values."Just Good Business lays out a framework of seven principles that help you develop CSR initiatives that make good business sense and tell the world about them in ways that are compelling and memorable. McElhaney offers a wealth of practical advice on implementation, including how to measure the results of your CSR.McElhaney draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book's case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors and draw upon her work with leading corporations, such as McDonald's, Nokia, Levi Strauss, Digicel, Birkenstock, Gap Inc., HP, and Pepperidge Farm.Savvy companies carefully manage their brand in every area. CSR shouldn't be any different. Just Good Business offers a detailed blueprint that any company can use to ensure that its CSR strategy delivers significant, quantifiable, bottom-line benefits. Shows leaders and managers how to develop a unifying strategy for guiding their CSR work. The author walks readers through the process of connecting their CSR efforts to the company's core corporate strategy, business objectives, and core competencies, and then shows through 7 Principles of Branding CSR why it's critical to embed CSR initiatives into larger corporate strategy. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Just Good Business
Language: English
Published by Berrett-Koehler Publishers, Incorporated, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Condition: New. pp. x + 194.
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Just Good Business
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy. Num Pages: 194 pages, Illustrations. BIC Classification: KJG. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 19. Weight in Grams: 436. . 2008. 1st Edition. Hardcover. . . . .
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Hardcover. Condition: As New.
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Just Good Business
Language: English
Published by Berrett-Koehler Publishers, Incorporated, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Condition: New. pp. x + 194.
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Condition: New. "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy. Num Pages: 194 pages, Illustrations. BIC Classification: KJG. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 19. Weight in Grams: 436. . 2008. 1st Edition. Hardcover. . . . . Books ship from the US and Ireland.
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand (Hardcover)
Language: English
Published by Berrett-Koehler, San Francisco, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Hardcover. Condition: new. Hardcover. Corporate social responsibility (CSR) can help companies build customer loyalty, recruit and retain employees, and stand out in a crowded marketplace. But to be most effective, CSR must be intimately connected to the corporate brand-it must reinforce a company's unique identity and be an integral part of how a company tells its story. How can your company make the most of this potential competitive advantage and business strategy?Kellie McElhaney, one of the world's leading experts on CSR strategy, offers a detailed process for seamlessly integrating your CSR efforts into your overall business objectives. "My goal," she writes, "is not to tell you how to force your CSR strategy to be more authentic. My goal is actually to help you develop a CSR strategy that is authentic because of its natural linkage to your company's mission, vision, and values."Just Good Business lays out a framework of seven principles that help you develop CSR initiatives that make good business sense and tell the world about them in ways that are compelling and memorable. McElhaney offers a wealth of practical advice on implementation, including how to measure the results of your CSR.McElhaney draws on over ten years of previously unpublished CSR consulting engagements inside companies grappling with developing strategically aligned CSR initiatives. The book's case vignettes, examples, best practices, and strategic recommendations span a host of industries and sectors and draw upon her work with leading corporations, such as McDonald's, Nokia, Levi Strauss, Digicel, Birkenstock, Gap Inc., HP, and Pepperidge Farm.Savvy companies carefully manage their brand in every area. CSR shouldn't be any different. Just Good Business offers a detailed blueprint that any company can use to ensure that its CSR strategy delivers significant, quantifiable, bottom-line benefits. Shows leaders and managers how to develop a unifying strategy for guiding their CSR work. The author walks readers through the process of connecting their CSR efforts to the company's core corporate strategy, business objectives, and core competencies, and then shows through 7 Principles of Branding CSR why it's critical to embed CSR initiatives into larger corporate strategy. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
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Hardback. Condition: New.
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Just Good Business: The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
hardcover. Condition: New. In shrink wrap. Looks like an interesting title!
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Just Good Business : The Strategic Guide to Aligning Corporate Responsibility and Brand
Language: English
Published by Berrett-Koehler Publishers, 2008
ISBN 10: 1576754413 ISBN 13: 9781576754412
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Hardback. Condition: New.
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Paperback. Condition: Brand New. 320 pages. 10.00x7.75x0.79 inches. This item is printed on demand.
