Marcelo Royo Vela (17 results)

Softcover. Condition: Très bon. Ancien livre de bibliothèque avec équipements. Edition 2012. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Edition 2012. Ammareal gives back up to 15% of this item's net price to charity organizations. …

Encuadernación de tapa blanda. Condition: Bien. M562. Minerva ediciones - 237pp Contiene esquemas y tablas en blanco y negro. X1 PAM.

Encuadernación de tapa blanda. Condition: Bien. M923. Minerva ediciones - 237pp Contiene esquemas y tablas en blanco y negro. X3 PAM.

Encuadernación de tapa blanda. Condition: Bien. M923. Minerva ediciones - 237pp Contiene esquemas y tablas en blanco y negro. X4 PAM.

Encuadernación de tapa blanda. Condition: Bien. M923. Minerva ediciones - 237pp Contiene esquemas y tablas en blanco y negro. X5 PAM.

Encuadernación de tapa blanda. Condition: Bien. L611. Minerva ediciones - 237pp (h) Contiene esquemas y tablas en blanco y negro. ANG.

Encuadernación de tapa blanda. Condition: Bien. M562. Minerva ediciones - 237pp Contiene esquemas y tablas en blanco y negro. X2 PAM.

Encuadernación de tapa blanda. Condition: Como Nuevo. 1ª edición. PUBLICIDAD. MARKETING. COMUNICACIÓN.

Encuadernación de tapa blanda. Condition: Aceptable. MINERVA EDICIONES, 2002. Condición: Nuevo. Comunicacion publicitaria, RUSTICA 237 pp. HUAR16.

Condition: Muy Bien. Gracias, su compra ayuda a financiar programas para combatir el analfabetismo.

Condition: Como nuevo. Gracias, su compra ayuda a financiar programas para combatir el analfabetismo.

Taschenbuch. Condition: Neu. Downward price-based brand line extensions in the luxury goods market | An analysis of whether or how the current developments in the luxury industry affect customers | Marcelo Royo-Vela (u. a.) | Taschenbuch | Englisch | LAP Lambert Academic Publishing | EAN 9783659130106 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu.…

paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Line extensions of existing brands are a strategy used more and more by companies to maximise the ability to reach differentiated consumer segments with minimized cost while leveraging the equity of the brand. This book tries, in the first place to examine the underlying motivations why consumers buy luxury goods, how the luxury concepts of brands are perceived by consumers and whether the consumers are able to match their own personality to that of the brand in order to portray their own image to the society- the so called self-concept congruence. These concepts are examined in order to evaluate whether a downward price-based line extensions in the luxury goods market has any negative effect on them. By conducting focus group and in-depth interviews in Germany it was tried to filter out how brand concepts of luxury brands are perceived before and after a line extension. This book reveals that crucial aspects for the evaluation of downward price-based line extensions are the exclusivity factor and whether the brand is bought for pure hedonic reasons or actually for functional reasons vesting in the superior quality of the product.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Royo-Vela MarceloDr Marcelo Royo-Vela is Full Professor of Marketing in the Department of Commercialization and Market Research in the Economics School, University of Valencia. His work has been published in JCR journals. Eileen Voss.…