Mallika B Shetty (61 results)

Condition: New.

Paperback. Condition: Brand New. 260 pages. 8.66x5.91x0.59 inches. In Stock.

Taschenbuch. Condition: Neu. Brand Loyalty-A Study of Select Newspapers | Mallika B. Shetty (u. a.) | Taschenbuch | 260 S. | Englisch | 2016 | LAP LAMBERT Academic Publishing | EAN 9783659938696 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

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Condition: New.

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Taschenbuch. Condition: Neu. Fidélité à la marque - Étude portant sur certains journaux | Mallika B. Shetty (u. a.) | Taschenbuch | Französisch | 2025 | Editions Notre Savoir | EAN 9786208926564 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

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Taschenbuch. Condition: Neu. Fedeltà al marchio: uno studio su alcuni quotidiani selezionati | Mallika B. Shetty (u. a.) | Taschenbuch | Italienisch | 2025 | Edizioni Sapienza | EAN 9786208925642 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. Lealdade à marca - Um estudo de jornais selecionados | Mallika B. Shetty (u. a.) | Taschenbuch | Portugiesisch | 2025 | Edições Nosso Conhecimento | EAN 9786208925628 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. Lojalno¿¿ wobec marki - badanie wybranych gazet | Mallika B. Shetty (u. a.) | Taschenbuch | Polnisch | 2025 | Wydawnictwo Nasza Wiedza | EAN 9786208925635 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. Markentreue - Eine Studie ausgewählter Zeitungen | Mallika B. Shetty (u. a.) | Taschenbuch | 244 S. | Deutsch | 2025 | Verlag Unser Wissen | EAN 9786208926588 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The Indian print industry is growing strongly, fuelled by robust economic growth and demand from an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. The buoyancy has attracted competition. With more than 94,000 registered newspapers in India, the need to differentiate from competitors is of strategic importance. This calls for a thorough understanding of the reader, the all important entity who is not only a valued subscriber but is also the prospective customer of the advertiser whose spending runs the newspaper business. The newspaper brand is both an expectation and validation to the reader. The author attempts to understand the factors that influence loyalty towards the newspaper brand. The antecedents and consequences of brand loyalty is tested using the PLS modelling technique in SmartPLS to arrive at a model of brand loyalty towards newspapers .This model will be of immense help to newspaper publishing companies to retain and maintain readers in the highly competitive business environment, where there is a continuous surge in new and advanced media that may pose a threat to the traditional newspaper. 260 pp. Englisch.…

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Shetty Mallika B.Mallika.B.Shetty is a post graduate in Commerce from Mangalore University, Karnataka, India. She obtained her PhD degree from Osmania University, Hyderabad. At present, she heads the Department of BMS (Bachelor of M. …

PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The Indian print industry is growing strongly, fuelled by robust economic growth and demand from an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. The buoyancy has attracted competition. With more than 94,000 registered newspapers in India, the need to differentiate from competitors is of strategic importance. This calls for a thorough understanding of the reader, the all important entity who is not only a valued subscriber but is also the prospective customer of the advertiser whose spending runs the newspaper business. The newspaper brand is both an expectation and validation to the reader. The author attempts to understand the factors that influence loyalty towards the newspaper brand. The antecedents and consequences of brand loyalty is tested using the PLS modelling technique in SmartPLS to arrive at a model of brand loyalty towards newspapers .This model will be of immense help to newspaper publishing companies to retain and maintain readers in the highly competitive business environment, where there is a continuous surge in new and advanced media that may pose a threat to the traditional newspaper. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 236 pp. Spanisch.

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The Indian print industry is growing strongly, fuelled by robust economic growth and demand from an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. The buoyancy has attracted competition. With more than 94,000 registered newspapers in India, the need to differentiate from competitors is of strategic importance. This calls for a thorough understanding of the reader, the all important entity who is not only a valued subscriber but is also the prospective customer of the advertiser whose spending runs the newspaper business. The newspaper brand is both an expectation and validation to the reader. The author attempts to understand the factors that influence loyalty towards the newspaper brand. The antecedents and consequences of brand loyalty is tested using the PLS modelling technique in SmartPLS to arrive at a model of brand loyalty towards newspapers .This model will be of immense help to newspaper publishing companies to retain and maintain readers in the highly competitive business environment, where there is a continuous surge in new and advanced media that may pose a threat to the traditional newspaper.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 260 pp. Englisch. …

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - La industria gráfica india está experimentando un fuerte crecimiento, impulsada por el sólido crecimiento económico y la demanda de una clase media urbana emergente y alfabetizada que disfruta de mayores ingresos y un nivel de vida cada vez más alto. Este auge ha atraído a la competencia. Con más de 94 000 periódicos registrados en la India, la necesidad de diferenciarse de la competencia reviste una importancia estratégica. Esto exige un conocimiento profundo del lector, la entidad más importante, que no solo es un suscriptor valioso, sino también el cliente potencial del anunciante, cuyo gasto sustenta el negocio de los periódicos. La marca del periódico es tanto una expectativa como una validación para el lector. El autor intenta comprender los factores que influyen en la lealtad hacia la marca del periódico. Los antecedentes y las consecuencias de la lealtad a la marca se analizan utilizando la técnica de modelización PLS en SmartPLS para llegar a un modelo de lealtad a la marca de los periódicos. Este modelo será de gran ayuda para las empresas editoras de periódicos a la hora de retener y mantener a sus lectores en un entorno empresarial altamente competitivo, en el que se produce un continuo auge de nuevos y avanzados medios de comunicación que pueden suponer una amenaza para los periódicos tradicionales.…

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware 240 pp. Französisch.

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -La industria gráfica india está experimentando un fuerte crecimiento, impulsada por el sólido crecimiento económico y la demanda de una clase media urbana emergente y alfabetizada que disfruta de mayores ingresos y un nivel de vida cada vez más alto. Este auge ha atraído a la competencia. Con más de 94 000 periódicos registrados en la India, la necesidad de diferenciarse de la competencia reviste una importancia estratégica. Esto exige un conocimiento profundo del lector, la entidad más importante, que no solo es un suscriptor valioso, sino también el cliente potencial del anunciante, cuyo gasto sustenta el negocio de los periódicos. La marca del periódico es tanto una expectativa como una validación para el lector. El autor intenta comprender los factores que influyen en la lealtad hacia la marca del periódico. Los antecedentes y las consecuencias de la lealtad a la marca se analizan utilizando la técnica de modelización PLS en SmartPLS para llegar a un modelo de lealtad a la marca de los periódicos. Este modelo será de gran ayuda para las empresas editoras de periódicos a la hora de retener y mantener a sus lectores en un entorno empresarial altamente competitivo, en el que se produce un continuo auge de nuevos y avanzados medios de comunicación que pueden suponer una amenaza para los periódicos tradicionales.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 236 pp. Spanisch.…

Taschenbuch. Condition: Neu. Lealtad a la marca: un estudio de periódicos seleccionados | Mallika B. Shetty (u. a.) | Taschenbuch | Spanisch | 2025 | Ediciones Nuestro Conocimiento | EAN 9786208926595 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu Print on Demand.…

PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.