Brand Loyalty-A Study of Select Newspapers
Language: English
Published by LAP LAMBERT Academic Publishing Aug 2016, 2016
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 51.65
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The Indian print industry is growing strongly, fuelled by robust economic growth and demand from an emerging urban and literate middle class that is enjoying higher incomes and rising standards of living. The buoyancy has attracted competition. With more than 94,000 registered newspapers in India, the need to differentiate from competitors is of strategic importance. This calls for a thorough understanding of the reader, the all important entity who is not only a valued subscriber but is also the prospective customer of the advertiser whose spending runs the newspaper business. The newspaper brand is both an expectation and validation to the reader. The author attempts to understand the factors that influence loyalty towards the newspaper brand. The antecedents and consequences of brand loyalty is tested using the PLS modelling technique in SmartPLS to arrive at a model of brand loyalty towards newspapers .This model will be of immense help to newspaper publishing companies to retain and maintain readers in the highly competitive business environment, where there is a continuous surge in new and advanced media that may pose a threat to the traditional newspaper. 260 pp. Englisch.…
Seller Inventory # 9783659938696
- Title
- Brand Loyalty-A Study of Select Newspapers
- Author
- Mallika B. Shetty
- Publisher
- LAP LAMBERT Academic Publishing Aug 2016
- Publication year
- 2016
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 3659938696
- ISBN 13
- 9783659938696
- Item weight
- 405 grams
- Dimensions
- 220x150x16 mm
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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