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Condition: As New. Unread book in perfect condition.
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Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide.
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Condition: New. Brand New Original US Edition. Customer service! Satisfaction Guaranteed.
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Marketing and Psychology
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032891149 ISBN 13: 9781032891149
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow 'ABC' approach: Understanding your audience, communicating brand perception and helping customers to make the right choice - posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.
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Marketing and Psychology
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032891149 ISBN 13: 9781032891149
Paperback. Condition: New. This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow 'ABC' approach: Understanding your audience, communicating brand perception and helping customers to make the right choice - posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.
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Marketing and Psychology : Understanding Customer Behaviour With the ABC Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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paperback. Condition: New.
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Condition: As New. Unread book in perfect condition.
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Condition: As New. Unread book in perfect condition.
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Marketing and Psychology : Understanding Customer Behaviour With the ABC Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Enabling Content Distribution in Vehicular Ad Hoc Networks (SpringerBriefs in Computer Science)
Book 130 of 322: SpringerBriefs in Computer ScienceSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 48.98
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Delay Tolerant Networks (SpringerBriefs in Computer Science)
Book 180 of 322: SpringerBriefs in Computer ScienceSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 48.98
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Enabling Content Distribution in Vehicular Ad Hoc Networks
Book 130 of 322: SpringerBriefs in Computer ScienceSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Delay Tolerant Networks
Book 180 of 322: SpringerBriefs in Computer ScienceSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Delay Tolerant Networks
Book 180 of 322: SpringerBriefs in Computer ScienceSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Enabling Content Distribution in Vehicular Ad Hoc Networks
Book 130 of 322: SpringerBriefs in Computer ScienceSeller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Paperback. Condition: Brand New. 200 pages. 9.18x6.12x9.21 inches. In Stock.
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Paperback. Condition: Brand New. 2015 edition. 96 pages. 9.00x6.00x0.25 inches. In Stock.
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Paperback. Condition: Brand New. 105 pages. 9.00x6.00x0.25 inches. In Stock.
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International EditionPaperback. Condition: New. Brand New ! Fast Delivery "International Edition " and ship within 24-48 hours. Deliver by FedEx and Dhl, & Aramex, UPS, & USPS and we do accept APO and PO BOX Addresses. Order can be delivered worldwide within 4-6 Working days .and we do have flat rate for up to 2LB. Extra shipping charges will be requested This Item May be shipped from India, United states & United Kingdom. Depending on your location and availability.
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Marketing and Psychology
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032891149 ISBN 13: 9781032891149
Paperback. Condition: New. This lively and engaging book helps marketers create more effective strategies and campaigns. It explores why customers behave the way they do, drawing on hundreds of psychological theories and showing how these can be applied to marketing practice.The book presents a broad framework, grouping psychology theories together into a simple to follow 'ABC' approach: Understanding your audience, communicating brand perception and helping customers to make the right choice - posing key questions to consider. Understanding the basics of psychology gives invaluable insight into customer behaviour, whether in B2C, B2B, or non-profit contexts. Written by authors with expertise in both marketing psychology and marketing practice, the book presents the latest research in a way that will be accessible to all, guiding readers through the psychology underpinning marketing to understand human behaviour and explain what we know about how customers think. Offering effective strategies to develop successful marketing plans, Marketing and Psychology is essential reading for marketing practitioners, from early career to seasoned professionals. It will also be relevant reading for students of marketing, consumer psychology, and advertising.
