Liu Xiumei (37 results)
- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
Seller: California Books, Miami, FL, U.S.A.California Books
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- Softcover
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- Softcover
Seller: Lucky's Textbooks, Dallas, TX, U.S.A.Lucky's Textbooks
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- Softcover
Seller: BargainBookStores, Grand Rapids, MI, U.S.A.BargainBookStores
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Paperback or Softback. Condition: New. Investment in China- The Business Environment and Strategies. Book.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 39.71
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Language: English
Published by VDM Verlag Dr. Mueller e.K. 2007-01-25, 2007
- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 37.58
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Paperback. Condition: New.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 39.70
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Condition: New.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
- Softcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 67.40
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Condition: New. pp. 128.
- Softcover
Seller: moluna, Greven, Germanymoluna
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- Softcover
Seller: moluna, Greven, Germanymoluna
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£ 45.83
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- Softcover
Seller: preigu, Osnabrück, Germanypreigu
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£ 37.97
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Taschenbuch. Condition: Neu. Understanding the Chinese Consumer | Segmentation as the Basis for Marketing Strategies | Xiumei Liu | Taschenbuch | Englisch | VDM Verlag Dr. Müller | EAN 9783639063493 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbiet…er: preigu.
- Softcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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£ 55.40
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Taschenbuch. Condition: Neu. Neuware - Are you ready to go China With the pressure of going global growing, the question of going China has gained even more relevance. Yet, despite China s booming economy, success there represents a daunting challenge for overseas firms. This book helps narrow the gap between possible opportunit…ies and uncertainties for multinational companies considering market entry in China. It begins by studying Chinese marketing conditions such as political, economic, socio-cultural, and legal factors, and then focuses on the automobile market with up-to-date data. Part II provides a comparative overview of eight entry modes, such as export, joint venture, and subsidiary with an assessment of their potential advantages and disadvantages. Other issues include what strategies late entrants can adopt to make their entry successful. This is a well-organized book with an accurate analysis and pragmatic ideas, through which the author Xiumei Liu presents a clear roadmap for overseas companies in their decision-making process by answering the most challenging questions of Whether or not , How , When , and Where to enter in the Chinese market. This book should interest managers in multinational firms, international marketers, students of international marketing and those interested in understanding the Chinese business environment and/or designing a successful entry strategy in China.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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£ 28.55
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Condition: Hervorragend. Zustand: Hervorragend | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Softcover
Seller: Buchpark, Trebbin, GermanyBuchpark
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£ 29.39
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.
- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 111.99
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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£ 103.00
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Softcover
Seller: Mispah books, Redhill, SURRE, United KingdomMispah books
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£ 104.00
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Paperback. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
- Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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£ 133.26
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Condition: As New. Unread book in perfect condition.
- Softcover
- Print on Demand
Seller: PBShop.store US, Wood Dale, IL, U.S.A.PBShop.store US
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£ 43.67
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PAP. Condition: New. New Book. Shipped from UK. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 41.56
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PAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 41.08
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Condition: New. Print on Demand pp. 60 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 41.17
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Condition: New. Print on Demand pp. 64 24:B&W 5.83 x 8.27 in or 210 x 148 mm (A5) Perfect Bound on Creme w/Gloss Lam.
- Softcover
- Print on Demand
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 45.19
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Condition: New. Print on Demand pp. 60.
- Softcover
- Print on Demand
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 45.30
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Condition: New. Print on Demand pp. 64.
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 42.84
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Condition: New. PRINT ON DEMAND pp. 60.
- Softcover
- Print on Demand
Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios
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£ 42.95
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Condition: New. PRINT ON DEMAND pp. 64.
- Softcover
- Print on Demand
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
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£ 42.92
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Are you ready to go China With the pressure of going global growing, the question of going China has gained even more relevance. Yet, despite China s booming economy, success there represents a daunting challenge for overseas firms.… This book helps narrow the gap between possible opportunities and uncertainties for multinational companies considering market entry in China. It begins by studying Chinese marketing conditions such as political, economic, socio-cultural, and legal factors, and then focuses on the automobile market with up-to-date data. Part II provides a comparative overview of eight entry modes, such as export, joint venture, and subsidiary with an assessment of their potential advantages and disadvantages. Other issues include what strategies late entrants can adopt to make their entry successful. This is a well-organized book with an accurate analysis and pragmatic ideas, through which the author Xiumei Liu presents a clear roadmap for overseas companies in their decision-making process by answering the most challenging questions of Whether or not , How , When , and Where to enter in the Chinese market. This book should interest managers in multinational firms, international marketers, students of international marketing and those interested in understanding the Chinese business environment and/or designing a successful entry strategy in China. 128 pp. Englisch.
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
- Softcover
- Print on Demand
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 68.30
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Condition: New. Print on Demand pp. 128 2:B&W 6 x 9 in or 229 x 152 mm Perfect Bound on Creme w/Gloss Lam.
