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Julia Sinnig (14 results)
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers (Innovatives Markenmanagement)
Book 4 of 5: Innovatives MarkenmanagementSeller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 50.80
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers (Innovatives Markenmanagement)
Book 4 of 5: Innovatives MarkenmanagementLanguage: English
Published by Springer Gabler 2019-08-23, 2019
ISBN 10: 3658275421 ISBN 13: 9783658275426
Paperback. Condition: New.
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The Role Of Origin Of Fame In Influencer
Book 4 of 5: Innovatives MarkenmanagementSeller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New.
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Paperback. Condition: Brand New. 340 pages. 8.27x5.83x1.06 inches. In Stock.
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The Role of Origin of Fame in Influencer Branding : A Comparative Analysis of German and Russian Consumers
Book 4 of 5: Innovatives MarkenmanagementLanguage: English
Published by Springer Fachmedien Wiesbaden, 2019
ISBN 10: 3658275421 ISBN 13: 9783658275426
Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers' identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.
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Taschenbuch. Condition: Neu. The Role of Origin of Fame in Influencer Branding | A Comparative Analysis of German and Russian Consumers | Julia Sinnig | Taschenbuch | Innovatives Markenmanagement | xxiii | Englisch | 2019 | Springer | EAN 9783658275426 | Verantwortliche Person für die EU: Springer Gabler in Springer Science + Business Media, Tiergartenstr. 15-17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
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Condition: new. Questo è un articolo print on demand.
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The Role of Origin of Fame in Influencer Branding
Book 4 of 5: Innovatives MarkenmanagementLanguage: English
Published by Springer Fachmedien Wiesbaden Aug 2019, 2019
ISBN 10: 3658275421 ISBN 13: 9783658275426
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers' identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way. 340 pp. Englisch.
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The Role of Origin of Fame in Influencer Branding
Book 4 of 5: Innovatives MarkenmanagementLanguage: English
Published by Springer Fachmedien Wiesbaden, 2019
ISBN 10: 3658275421 ISBN 13: 9783658275426
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. A Comparative Analysis of German and Russian Consumers|Publication in the field of influencer marketingDr. Julia Sinnig received her PhD at Prof. Dr. Christoph Burmanns markstones Institute of Marketing, Branding & Technology at the Unive.
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The Role of Origin of Fame in Influencer Branding
Book 4 of 5: Innovatives MarkenmanagementSeller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
Seller rating 5 out of 5 stars
Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Based on a comprehensive quantitative study, Julia Sinnig shows that the impact social media influencers have on brand-related outcomes depends on the identification of consumers with social media influencers. Additionally, the cultural characteristics of countries in which consumers live play a significant role as to how consumers¿ identification with social media influencers impacts their purchase intentions for brands that are advertised by these influencers. Through these conceptually and empirically profound analyses, the author detects interesting implications for the management of brands in the context of social media and brand management. Especially when it comes to choosing the most suitable social media influencer for brand cooperations it is not the origin of fame that counts, but whether customers identify with the influencer in the right way.Springer-Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 340 pp. Englisch.
