The Role of Origin of Fame in Influencer Branding: A Comparative Analysis of German and Russian Consumers (Innovatives Markenmanagement)

Book 4 of 5: Innovatives Markenmanagement

Sinnig, Julia

ISBN 10: 3658275421 ISBN 13: 9783658275426
Published by Springer Gabler, 2019
Language: English
Condition: New Soft cover

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