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Condition: As New. Unread book in perfect condition.
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Creativity in PR and Communications
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:- Fostering a creative mindset- Cultivating creativity- Creative thinking- Creative ideation processes- AI as a tool to assist creativity- Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. Jon Cope and Stuart Mayell also illustrate how students can become more creative practitioners for the workplace, and how they can learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include presentation slides for lecturers and additional best and creative practice examples.
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Creativity in Pr and Communications : Concepts and Practices for Innovation
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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paperback. Condition: New.
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Creativity in Pr and Communications : Concepts and Practices for Innovation
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Creativity in PR and Communications: Concepts and Practices for Innovation
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 44.60
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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paperback. Condition: New.
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Condition: As New. Unread book in perfect condition.
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Paperback. Condition: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock.
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Creativity in Pr and Communications : Concepts and Practices for Innovation
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Creativity in Pr and Communications : Concepts and Practices for Innovation
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Creativity in PR and Communications: Concepts and Practices for Innovation
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 72.31
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Paperback. Condition: New. Being creative is a key component and necessity in public relations and within creative industries to target business challenges, create briefs and to meet targets.Creativity in PR and Communications is a textbook for all PR students and anyone taking creative communication courses looking to enhance their understanding of the creative process. It explores:- Fostering a creative mindset- Cultivating creativity- Creative thinking- Creative ideation processes- AI as a tool to assist creativity- Using creativity to enhance briefs and campaigns With this textbook, students are provided with the practical insights, theories and models needed to become more creative and use that creativity towards PR and communications-related business challenges. Jon Cope and Stuart Mayell also illustrate how students can become more creative practitioners for the workplace, and how they can learn how to nurture creative ideas and when to let go of weaker ones with this public relations textbook, illustrating the strategic processes of creativity and how to apply them to PR problems. This book is full of real-world examples from global companies such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz, and is supported by a range of key features to illustrate how to implement creative industry practices. These key features include a glossary, practical insights, learning outcomes and exercise questions. Online resources include presentation slides for lecturers and additional best and creative practice examples.
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Hardcover. Condition: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock.
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Creativity in PR and Communications: Concepts and Practices for Innovation
Published by Kogan Page, 2025
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Fine.
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Paperback. Condition: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock. This item is printed on demand.
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Hardcover. Condition: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock. This item is printed on demand.
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.
