Cope Jon Stuart Mayell (27 results)
- Softcover
Seller: Books From California, Simi Valley, U.S.A.Books From California
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£ 21.37
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paperback. Condition: Very Good. Cover and edges may have some wear.
- Softcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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£ 39.04
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- Softcover
Seller: Rarewaves.com USA, London, United KingdomRarewaves.com USA
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£ 45.11
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Paperback. Condition: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communica…tion courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
- Softcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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£ 44.48
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Books Puddle, New York, U.S.A.Books Puddle
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£ 50.49
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 37.67
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- Softcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 47.53
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- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 37.80
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paperback. Condition: New.
- Softcover
Seller: Biblios, frankfurt am main, GermanyBiblios
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£ 48.73
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- Softcover
Seller: Chiron Media, Wallingford, United KingdomChiron Media
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£ 41.43
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paperback. Condition: New.
- Softcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 45.68
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Condition: New. In.
Published by Kogan Page 2025
- Hardcover
Seller: Books From California, Simi Valley, U.S.A.Books From California
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- Softcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 44.29
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Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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£ 68.98
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Condition: New.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 61.28
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Paperback. Condition: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock.
- Hardcover
Seller: GreatBookPrices, Columbia, U.S.A.GreatBookPrices
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£ 79.88
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: moluna, Greven, Germanymoluna
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£ 38.63
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 68.80
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- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 74.36
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Condition: New. In.
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 82.87
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Condition: New.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 81.44
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Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Books Puddle, New York, U.S.A.Books Puddle
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£ 99.90
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Condition: New.
- Softcover
Seller: Rarewaves.com UK, London, United KingdomRarewaves.com UK
Contact seller5-star sellerCondition: New
£ 40.70
£ 65.00 shippingShips from United Kingdom to U.S.A.Quantity: Over 20 available
Paperback. Condition: New. How can creativity drive effective public relations and communications in today's dynamic business environment?Creativity in PR and Communications by Jon Cope and Stuart Mayell is an essential textbook designed for undergraduate and postgraduate students studying public relations and creative communica…tion courses. It aligns directly with course outcomes by providing a structured, theory-led yet practical approach to fostering creativity as a strategic tool for addressing PR challenges and meeting business targets. Ideal for core or recommended adoption, this text equips students with the skills and frameworks necessary to excel in creative industries.Key features include:- Exploration of creativity fundamentals including mindset development, creative thinking, ideation processes and the strategic use of AI as a creativity enhancer- Integration of strategic models and expert insights demonstrating how creativity informs effective briefs and campaign development- Practical real-world examples from global brands such as Unilever, Marmite, Marc Jacobs, Spotify and Heinz illustrating creativity in action within PR and communication contexts- Structured learning supports including clearly defined learning outcomes, glossary, exercise questions and online resources featuring lecturer slides and creative best practices- Emphasis on data-led decision making within creative PR strategies to connect innovation with measurable impactWhether preparing for academic study or professional practice, Jon Cope and Stuart Mayell offer expertise and confident guidance to nurturing creative ideas and applying them strategically in public relations and communications.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 98.12
£ 12.50 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock.
- Softcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 44.01
£ 12.50 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Paperback. Condition: Brand New. 304 pages. 9.45x6.70x9.45 inches. In Stock. This item is printed on demand.
- Hardcover
- Print on Demand
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 74.77
£ 12.50 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 304 pages. 9.22x6.15x9.21 inches. In Stock. This item is printed on demand.
- Hardcover
- Print on Demand
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 79.08
£ 42.35 shippingShips from Germany to U.S.A.Quantity: Over 20 available
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt.
