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Published by Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2022
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Taschenbuch. Condition: Neu. Marketing Tourist Destinations in Emerging Economies | Towards Competitive and Sustainable Emerging Tourist Destinations | Ishmael Mensah (u. a.) | Taschenbuch | xxv | Englisch | 2022 | Springer | EAN 9783030837136 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Condition: New. 2021. Hardcover. . . . . .
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Published by Business Science Reference, 2019
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Published by Springer International Publishing, 2022
ISBN 10: 3030837130 ISBN 13: 9783030837136
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europenormallydon't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents - not to mention epidemics - have the potential to derail tourism in emerging economies. To mitigate these risks,emerging destinations needwell-coordinated management and marketing strategies.However, most texts on tourism destination marketing reflect destinations in more advanced countries.This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europenormallydon't have to contend with. The potential for terrorism, political unrest, natural disasters, accidents - not to mention epidemics - have the potential to derail tourism in emerging economies. To mitigate these risks,emerging destinations needwell-coordinated management and marketing strategies.However, most texts on tourism destination marketing reflect destinations in more advanced countries.This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
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Published by Business Science Reference, 2019
ISBN 10: 1522572538 ISBN 13: 9781522572534
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Published by Business Science Reference, 2018
ISBN 10: 1522586326 ISBN 13: 9781522586326
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