Jamaluddin Mohd Raziff (53 results)
Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Mohd Hanafiah, Mohd (EDT); Jamaluddin, Mohd Raziff (EDT)
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Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Mohd Hanafiah, Mohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Softcover
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Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Mohd Hanafiah, Mohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Softcover
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Language: English
Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Published by Palgrave Macmillan, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
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Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Mohd Hanafiah, Mohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Softcover
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Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Published by Springer, Berlin|Springer International Publishing|Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Hanafiah, Mohd Hafiz Hohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Hardcover
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More imagesLanguage: English
Published by Springer, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Taschenbuch. Condition: Neu. Marketing Tourist Destinations in Emerging Economies | Towards Competitive and Sustainable Emerging Tourist Destinations | Ishmael Mensah (u. a.) | Taschenbuch | Palgrave Studies of Marketing in Emerging Economies | xxv | Englisch | 2022 | Springer | EAN 9783030837136 | Verantwortliche Person für die… EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu.
Language: English
Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Published by Palgrave Macmillan, 2022
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Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Hanafiah, Mohd Hafiz Hohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Hardcover
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Language: English
Published by Palgrave Macmillan, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Condition: New. 2021. Hardcover. . . . . .
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Hanafiah, Mohd Hafiz Hohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Hardcover
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Published by Springer International Publishing, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europenormallydon't have to contend with. The potent…ial for terrorism, political unrest, natural disasters, accidents - not to mention epidemics - have the potential to derail tourism in emerging economies. To mitigate these risks,emerging destinations needwell-coordinated management and marketing strategies.However, most texts on tourism destination marketing reflect destinations in more advanced countries.This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Language: English
Published by Springer, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - While tourism is a key economic generator for many countries, emerging economies are confronted with additional challenges that those well-established destinations in North America, Australia and Europenormallydon't have to contend with. The potential for… terrorism, political unrest, natural disasters, accidents - not to mention epidemics - have the potential to derail tourism in emerging economies. To mitigate these risks,emerging destinations needwell-coordinated management and marketing strategies.However, most texts on tourism destination marketing reflect destinations in more advanced countries.This book acknowledges the fact that emerging tourist destinations have unique characteristics and challenges, which have implications for destination marketing. Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.Providing up to date knowledge on an otherwise under-explored topic, this collection is ideal reading for upper-level students, researchers and policymakers.
Positioning and Branding Tourism Destinations for Global Competitiveness
Hashim, Rahmat (EDT); Hanafiah, Mohd Hafiz Hohd (EDT); Jamaluddin, Mohd Raziff (EDT)
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Marketing Tourist Destinations in Emerging Economies: Towards Competitive and Sustainable Emerging Tourist Destinations (Palgrave Studies of Marketing in Emerging Economies)
Mensah, Ishmael (Editor) / Balasubramanian, Kandappan (Editor) / Jamaluddin, Mohd Raziff (Editor) / Alcoriza, Gina (Editor) / Gaffar, Vanessa (Editor) / Rasoolimanesh, S. Mostafa (Editor)
Language: English
Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 327 pages. 8.27x5.83x0.69 inches. In Stock.
Language: English
Published by Palgrave Macmillan, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Language: English
Published by Palgrave Macmillan, 2022
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Softcover
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Language: English
Published by Palgrave Macmillan, 2021
Series: Book 6 of 12 - Palgrave Studies of Marketing in Emerging Economies
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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- Softcover
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paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
