Herbert W Hess (10 results)

Condition: Light cover soil, Very Good. 171pp.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.

Paperback. Condition: New. Print on Demand. This book offers a comprehensive examination of advertising psychology, guiding readers through the fundamental principles governing effective advertising techniques. The author, an expert in the field, draws upon classic and contemporary research to provide a thorough understanding of human behavior as it relates to advertising. The book covers various topics, including the impact of the senses on advertising, the role of attention, memory, instincts, and emotions in shaping consumer behavior. It also explores the importance of form and figures in creating visually appealing and memorable advertisements. Through insightful analysis and practical examples, this book provides valuable insights into the psychological underpinnings of successful advertising campaigns, making it an indispensable resource for marketers, advertisers, and anyone interested in the psychology of consumer behavior. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.…

Hardcover. Condition: Good. No Jacket. 1st Edition. Original red cloth, owner name handwritten, some limited pencil underlining, one plate missing.

Hard Cover. Condition: Poor. No Jacket. Ex-library with the usual features. End papers are discolored. Front hinge is split but holding. Pages are slightly darkened with age, otherwise the interior is clean and tight. Cover is badly discolored, rubbed, soiled, and edge worn. Boards showing through at corners and along edge. Spine is darkened with age, has library numbers and frayed at top and bottom. There is 1/2" piece missing at top of spine. 339 pages including index. Illustrated. Fold-out charts intact. No dust jacket. Ex-Library.…

First edition (not stated per publisher's usual contemporary practice). 339 pages. Hardcover: H 21.75cm x L 15cm. Lacks dust jacket. Red cloth soiled; spine's white stamped title block near head quite flaked/rubbed with associated loss to lettering; front board's top half decorated with white stamped centered oval and radiating swastika arms all mildly marred by some flaking, rubbing, and soiling but with lettering still easily legible. Edges toned and foxed with some soiling. Ink ownership inscription on front free endpaper; majority of interior pages remain quite clean but there is scattered light soiling and occasional light foxing and toning with latter two most prevalent on pages opposite book's b/w plates. Binding is firm. A very good- copy of a quite uncommon pioneering book in the field of academic analysis of sales marketing and administration. Professor Herbert W. Hess chaired the merchandising department at the University of Pennsylvania's Wharton School where he innovated marketing instruction by researching advertising and salesmanship. Wharton's website notes that Hess "initiated one of the earliest investigations of consumer preferences by analyzing such factors as crowd psychology, sense experience, instinct, memory, and attention." With Preface, Introduction, b/w plates on unpaged leaves, two "Sales Analysis" foldouts between pages 258-259, foldout chart between pages 316-317, Bibliography, and Index.…

LeatherBound. Condition: New. BOOKS ARE EXEMPT FROM IMPORT DUTIES AND TARIFFS; NO EXTRA CHARGES APPLY. Leather Binding on Spine and Corners with Golden leaf printing on spine. Bound in genuine leather with Satin ribbon page markers and Spine with raised gilt bands. A perfect gift for your loved ones. Reprinted from 1922 edition. NO changes have been made to the original text. This is NOT a retyped or an ocr'd reprint. Illustrations, Index, if any, are included in black and white. Each page is checked manually before printing. As this print on demand book is reprinted from a very old book, there could be some missing or flawed pages, but we always try to make the book as complete as possible. Fold-outs, if any, are not part of the book. If the original book was published in multiple volumes then this reprint is of only one volume, not the whole set and contains approximately 11 pages. IF YOU WISH TO ORDER PARTICULAR VOLUME OR ALL THE VOLUMES YOU CAN CONTACT US. Resized as per current standards. Sewing binding for longer life, where the book block is actually sewn (smythe sewn/section sewn) with thread before binding which results in a more durable type of binding. Language: English.…