Hart Andreas (23 results)

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Master's Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,8, University of Koblenz-Landau (4 Informatik, Insitute for Management), language: English, abstract: Inhaltsangabe:Abstract:Information companies are sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Operational activities are carried out in business units. Strategies define the broad directions for the system and for its subsystems. Visions are the targets of strategies, and specific, measurable, achievable, result-oriented and time-based (SMART) objectives need to be defined to give systems that possess a degree of inertia a concrete, measurable direction.In this thesis, both a bottom-up and a top-down approach to strategy will be taken. As an example for a bottom-up approach, a sequential, parallel, customer-oriented business strategy for the management of digital information products, a strategy that can be implemented through customer involvement in the product lifecycle, and through customer integration in the supply chain, will be elaborated. This strategy is best induced by a preceding timely shift towards (radical) product and process innovation, a limited punctuation of a long-term equilibrium of customer orientation and incremental innovation.Hybrid strategies like the one presented in this thesis are built on modular, independent and homogenous subsystems that communicate, collaborate, compete and finally agree on joint activities, manifested in plans that then are implemented by the actors involved in order to achieve the various primary and secondary objectives on the way towards a greater, common vision.Simultaneous hybrid strategies are a top-down or abstract view on this whole system. As simultaneous hybrid strategies possess a degree of ambiguity or even impossibility because they hide implementation details of the system, the ambiguity needs to be handled on the operational level when a hybrid strategy is implemented. Ambiguity can be resolved by introducing priorities for strategic objectives, by parallelizing strategy execution in regard to system structure, or by sequentializing strategy execution in regard to time. A top-level strategy first of all is responsibility, responsibility for the lower levels of organizational hierarchy.After the introduction, chapter 2 starts with the definition of central strategic terms. Then, the options for business strategies and hybrid strategies in the context of information companies are sketched.Chapter 3 essentially describes the theory of the product lifecycle, which can be compressed to the three main stages new product development (NPD), product management (PM) and revitalization/retirement of products. Retirement and revitalization stages respectively play an exceptional role at the end of a product lifecycle. The chapter ends with a critical observation of the concept and managerial application of the lifecycle view in combination with the supply chain concept.In chapter 4, first the general characteristics of information products are illustrated. For example, production of information goods is usually closely connected with high fixed costs, which contrasts with rather low variable cost for reproduction and possible marginal costs near zero for digital distribution. Information products are also experience goods. Their value can only be determined after consumption.Different actions can be undertaken to increase customers trust in a new product s quality prior to purchase. The degree of digitalization and modularization are further, but not necessary properties of information products, even if these properties can increase utility for both customers and producers.Chapters 5 till 7 cover the subject of customer orientation from a supply chain management (SCM) pers. 132 pp. Engli. …

Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (di gital) information products. Societal, technological, and organizational chan ges offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to main tain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on com ple men tary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punc tuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous ob jec tives in everyday (business) life, not only in the information industry. 144 pp. Englisch. …

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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hart AndreasDipl.-WInf. M.Sc.Studied Business Informatics at the Otto-Friedrich-Universitaet Bamberg. Studied Information Management at the University of Koblenz-Landau and the Copenhagen Business School. Diploma Thesis Student at SA.…

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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Master s Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,8, University of Koblenz-Landau (4 Informatik, Insitute for Management), language: English, abstract: Inhaltsangabe:Abstract:Inf.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Inhaltsangabe:Abstract:Information companies are sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Operational activities are carried out in business units. Strategies define the broad directions for the system and for its subsystems. Visions are the targets of strategies, and specific, measurable, achievable, result-oriented and time-based (SMART) objectives need to be defined to give systems that possess a degree of inertia a concrete, measurable direction.In this thesis, both a bottom-up and a top-down approach to strategy will be taken. As an example for a bottom-up approach, a sequential, parallel, customer-oriented business strategy for the management of digital information products, a strategy that can be implemented through customer involvement in the product lifecycle, and through customer integration in the supply chain, will be elaborated. This strategy is best induced by a preceding timely shift towards (radical) product and process innovation, a limited punctuation of a long-term equilibrium of customer orientation and incremental innovation.Hybrid strategies like the one presented in this thesis are built on modular, independent and homogenous subsystems that communicate, collaborate, compete and finally agree on joint activities, manifested in plans that then are implemented by the actors involved in order to achieve the various primary and secondary objectives on the way towards a greater, common vision.Simultaneous hybrid strategies are a top-down or abstract view on this whole system. As simultaneous hybrid strategies possess a degree of ambiguity or even impossibility because they hide implementation details of the system, the ambiguity needs to be handled on the operational level when a hybrid strategy is implemented. Ambiguity can be resolved by introducing priorities for strategic objectives, by parallelizing strategy execution in regard to system structure, or by sequentializing strategy execution in regard to time. A top-level strategy first of all is responsibility, responsibility for the lower levels of organizational hierarchy.After the introduction, chapter 2 starts with the definition of central strategic terms. Then, the options for business strategies and hybrid strategies in the context of information companies are sketched.Chapter 3 essentially describes the theory of the product lifecycle, which can be [¿]Diplomica Verlag, Hermannstal 119k, 22119 Hamburg 132 pp. Englisch.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Societal, technological, and organizational changes offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to maintain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on complementary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punctuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous objectives in everyday (business) life, not only in the information industry.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch. …

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Master's Thesis from the year 2006 in the subject Business economics - Business Management, Corporate Governance, grade: 1,8, University of Koblenz-Landau (4 Informatik, Insitute for Management), language: English, abstract: Inhaltsangabe:Abstract:Information companies are sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Operational activities are carried out in business units. Strategies define the broad directions for the system and for its subsystems. Visions are the targets of strategies, and specific, measurable, achievable, result-oriented and time-based (SMART) objectives need to be defined to give systems that possess a degree of inertia a concrete, measurable direction.In this thesis, both a bottom-up and a top-down approach to strategy will be taken. As an example for a bottom-up approach, a sequential, parallel, customer-oriented business strategy for the management of digital information products, a strategy that can be implemented through customer involvement in the product lifecycle, and through customer integration in the supply chain, will be elaborated. This strategy is best induced by a preceding timely shift towards (radical) product and process innovation, a limited punctuation of a long-term equilibrium of customer orientation and incremental innovation.Hybrid strategies like the one presented in this thesis are built on modular, independent and homogenous subsystems that communicate, collaborate, compete and finally agree on joint activities, manifested in plans that then are implemented by the actors involved in order to achieve the various primary and secondary objectives on the way towards a greater, common vision.Simultaneous hybrid strategies are a top-down or abstract view on this whole system. As simultaneous hybrid strategies possess a degree of ambiguity or even impossibility because they hide implementation details of the system, the ambiguity needs to be handled on the operational level when a hybrid strategy is implemented. Ambiguity can be resolved by introducing priorities for strategic objectives, by parallelizing strategy execution in regard to system structure, or by sequentializing strategy execution in regard to time. A top-level strategy first of all is responsibility, responsibility for the lower levels of organizational hierarchy.After the introduction, chapter 2 starts with the definition of central strategic terms. Then, the options for business strategies and hybrid strategies in the context of information companies are sketched.Chapter 3 essentially describes the theory of the product lifecycle, which can be compressed to the three main stages new product development (NPD), product management (PM) and revitalization/retirement of products. Retirement and revitalization stages respectively play an exceptional role at the end of a product lifecycle. The chapter ends with a critical observation of the concept and managerial application of the lifecycle view in combination with the supply chain concept.In chapter 4, first the general characteristics of information products are illustrated. For example, production of information goods is usually closely connected with high fixed costs, which contrasts with rather low variable cost for reproduction and possible marginal costs near zero for digital distribution. Information products are also experience goods. Their value can only be determined after consumption.Different actions can be undertaken to increase customers trust in a new product s quality prior to purchase. The degree of digitalization and modularization are further, but not necessary properties of information products, even if these properties can increase utility for both customers and producers.Chapters 5 till 7 cover the subject of customer orientation from a supply chain management (SCM) pers. …

Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (di gital) information products. Societal, technological, and organizational chan ges offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to main tain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on com ple men tary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punc tuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous ob jec tives in everyday (business) life, not only in the information industry. …

Taschenbuch. Condition: Neu. Foundations of a Customer- Oriented Strategy | Integration and Involvement | Andreas Hart | Taschenbuch | 144 S. | Englisch | 2013 | AV Akademikerverlag | EAN 9783639396041 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. …

Taschenbuch. Condition: Neu. A Strategy for the Management of Digital Information Products | Customer Integration and Customer Involvement | Andreas Hart | Taschenbuch | 132 S. | Englisch | 2006 | [.] | EAN 9783838698489 | Verantwortliche Person für die EU: Bedey & Thoms Media GmbH, Björn Bedey, Hermannstal 119k, 22119 Hamburg, info[at]diplom[dot]de | Anbieter: preigu Print on Demand. …