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Synopsis
Revision with unchanged content. Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Societal, technological, and organizational changes offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to maintain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on complementary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punctuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous objectives in everyday (business) life, not only in the information industry.
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About the Author
Dipl.-WInf. M.Sc.Studied Business Informatics at the Otto-Friedrich-Universitaet Bamberg. Studied Information Management at the University of Koblenz-Landau and the Copenhagen Business School. Diploma Thesis Student at SAP CRM Consulting, Walldorf. Technical Consultant at Dynamic Logistics Consulting, Mannheim.
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Foundations of a Customer- Oriented Strategy: Integration and Involvement
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Foundations of a Customer- Oriented Strategy
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (di gital) information products. Societal, technological, and organizational chan ges offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to main tain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on com ple men tary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punc tuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous ob jec tives in everyday (business) life, not only in the information industry. 144 pp. Englisch. Seller Inventory # 9783639396041
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Foundations of a Customer- Oriented Strategy
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Foundations of a Customer- Oriented Strategy
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Hart AndreasDipl.-WInf. M.Sc.Studied Business Informatics at the Otto-Friedrich-Universitaet Bamberg. Studied Information Management at the University of Koblenz-Landau and the Copenhagen Business School. Diploma Thesis Student at SA. Seller Inventory # 4983836
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Foundations of a Customer- Oriented Strategy
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Foundations of a Customer- Oriented Strategy
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VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2012
ISBN 10: 3639396049
ISBN 13: 9783639396041
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Foundations of a Customer- Oriented Strategy
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -Revision with unchanged content. Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (digital) information products. Societal, technological, and organizational changes offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to maintain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on complementary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punctuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous objectives in everyday (business) life, not only in the information industry.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 144 pp. Englisch. Seller Inventory # 9783639396041
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Foundations of a Customer- Oriented Strategy : Integration and Involvement
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Information companies can be described as sociotechnological, targeted and open systems with at least one strategic business unit (SBU) that sells or rents (di gital) information products. Societal, technological, and organizational chan ges offer new opportunities for these information companies, but also lead to the question how companies can find an appropriate strategy to main tain competitiveness in a changing environment. These companies need clear strategies for the business units that manage the production of goods and services along the supply chain on the one hand, and the evolution of goods and services throughout their lifecycles on the other hand. In this book, the implementation of a customer-oriented strategy based on com ple men tary methods like customer integration and customer involvement is in the center of attention. Hybrid, combined strategies and product strategies like mass customization are also discussed in this context. In the end, by applying a modeling approach based on system theory and the theory of the punc tuated equilibrium combined with a strategic management perspective, the author offers new insights into the nature of hybrid strategies. Hence, this book is worth reading for anyone who has to deal with ambiguous ob jec tives in everyday (business) life, not only in the information industry. Seller Inventory # 9783639396041
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Foundations of a Customer- Oriented Strategy | Integration and Involvement
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Taschenbuch. Condition: Neu. Foundations of a Customer- Oriented Strategy | Integration and Involvement | Andreas Hart | Taschenbuch | 144 S. | Englisch | 2013 | AV Akademikerverlag | EAN 9783639396041 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu Print on Demand. Seller Inventory # 106536960