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Hackley Rungpaka a (16 results)
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Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312131 ISBN 13: 9781035312139
Condition: As New. Unread book in perfect condition.
-
Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312131 ISBN 13: 9781035312139
Condition: New.
-
Paperback. Condition: Brand New. reprint edition. 149 pages. 8.50x5.50x0.50 inches. In Stock.
-
Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312131 ISBN 13: 9781035312139
Condition: New.
-
Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312131 ISBN 13: 9781035312139
Condition: New. Reprint edition NO-PA16APR2015-KAP.
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Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312131 ISBN 13: 9781035312139
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2023
ISBN 10: 1035312131 ISBN 13: 9781035312139
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
-
Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
hardcover. Condition: Very Good.
-
Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Condition: New.
-
Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Condition: As New. Unread book in perfect condition.
-
Rethinking Advertising as Paratextual Communication
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 114.43
Free Shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.
-
Rethinking Advertising as Paratextual Communication (Rethinking Business and Management series)
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Condition: New.
-
Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
-
Hardcover. Condition: Brand New. 149 pages. 8.75x5.50x0.50 inches. In Stock.
-
Rethinking Advertising As Paratextual Communication
Language: English
Published by Edward Elgar Publishing, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 100.15
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
-
Rethinking Advertising as Paratextual Communication
Language: English
Published by Edward Elgar Publishing Ltd, GB, 2022
ISBN 10: 1800882610 ISBN 13: 9781800882614
£ 103.88
£ 65 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketHardback. Condition: New. Providing new insights into the textual and paratextual character of brands and advertising, this innovative book showcases an extensive selection of vivid and topical case examples that assist the practical understanding of advertising paratexts. Chris Hackley and Rungpaka Amy Hackley draw on many examples of creative advertisements to illustrate the key features of paratextual advertising and all types of brand communication, practice, strategy and research. The book examines the idea of an advertisement as something that is read and interpreted as a text by an audience, drawing on some of the pioneering research literature that introduced literary forms of analysis into business, management and related fields of scholarship. The authors utilise ideas from literary theory to examine how advertising can be understood, as well as consider semiotic and anthropological perspectives on advertising and digital media. Aiming to change the way advertising is understood by students, scholars, and by media and management professionals, this book will be a valuable resource for those with an interest in advertising and promotion, marketing, communication, business management, and branding.
