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Advertising and Promotion : An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications, Limited, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Condition: Very Good. 2 Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising and Promotion: An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications Ltd, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Condition: Good. A sound copy with only light wear. Overall a solid copy at a great price!
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Advertising and Promotion: An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications Ltd, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Seller: Wonder Book, Frederick, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Very Good condition. 2nd edition. A copy that may have a few cosmetic defects. May also contain light spine creasing or a few markings such as an owner's name, short gifter's inscription or light stamp.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Advertising and Promotion
Language: English
Published by Sage Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd (edition 4), 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Paperback. Condition: Fair. 4. The item might be beaten up but readable. May contain markings or highlighting, as well as stains, bent corners, or any other major defect, but the text is not obscured in any way.
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Advertising and Promotion: An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications Ltd, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Advertising and Promotion
Language: English
Published by Sage Publications Ltd, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Advertising and Promotion: Communicating Brands
Language: English
Published by SAGE Publications Ltd, 2005
ISBN 10: 0761941541 ISBN 13: 9780761941545
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
paperback. Condition: Good. Third. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Doing Research Projects in Marketing, Management and Consumer Research
Language: English
Published by Taylor & Francis Group, 2003
ISBN 10: 0415268958 ISBN 13: 9780415268950
First Edition
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Doing Research Projects in Marketing, Management and Consumer Research
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Good. The book has been read but remains in clean condition. All pages are intact and the cover is intact. Some minor wear to the spine.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. Third Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing : A Critical Introduction
Language: English
Published by SAGE Publications, Limited, 2009
ISBN 10: 1412911494 ISBN 13: 9781412911498
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Marketing in Context : Setting the Scene
Language: English
Published by Palgrave Macmillan Limited, 2013
ISBN 10: 1137297107 ISBN 13: 9781137297105
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 2013th Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Third Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising and Promotion : Communicating Brands
Language: English
Published by SAGE Publications, Limited, 2005
ISBN 10: 0761941541 ISBN 13: 9780761941545
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: Good. Most items will be dispatched the same or the next working day. A copy that has been read but remains in clean condition. All of the pages are intact and the cover is intact and the spine may show signs of wear. The book may have minor markings which are not specifically mentioned.
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Advertising and Promotion
Language: English
Published by SAGE Publications, Limited, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
-
Advertising and Promotion : An Integrated Marketing Communications Approach
Language: English
Published by SAGE Publications, Limited, 2010
ISBN 10: 1849201463 ISBN 13: 9781849201469
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Good. 2 Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Advertising and Promotion: Communicating Brands
Language: English
Published by SAGE Publications Inc, United States, Thousand Oaks, 2005
ISBN 10: 0761941541 ISBN 13: 9780761941545
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. `I enjoyed this book. It is aimed primarily at students, but will provide virtually anyone working in or near the field with new perspectives and some fresh thoughts. Highly entertaining as well as thought provoking - Research Magazine `A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackleys real and recent acquaintance with the practicalities of advertising, as well as its principles. I read the book from cover to cover in one sitting - International Journal of Advertising `Professor Hackleys book provides a timely reminder to student and practitioner alike that advertising continues to play a key role in the successful planning and implementation of marketing communications. Underpinned by a series of topical and often thought-provoking illustrations, this work not only explains how advertising is developed, but also presents the discipline in the wider context of socio-cultural and linguistic research. Working from a practical advertising management basis, the text raises some key issues for advertising as focus for academic and intellectual study - Chris Blackburn, The Business School, Oxford Brookes University, formerly Account Director at Foote, Cone & Belding, Leagas Delaney and Boase Massimi Pollitt `Dr Hackley has an uncommon approach to advertising. His book combines the abstract theory of advertising and its effects with a hard-nosed practical approach. It is a guide to understanding and appreciating advertising and a way to understand how and why advertising works or why it does not. I think that this book is a fine text for students. Even more, it deserves to be read by advertising practitioners - Arthur J Kover, former editor of the Journal of Advertising Research, Management Fellow at the Yale School of Management Advertising and Promotion is not only a detailed and insightful account of how advertising is created; the book also explains how advertising comes to cast its all-enveloping shadow over contemporary consumer culture. Many case examples drawn from major international campaigns are used to illustrate the power of advertising to portray brand `personalities in terms that resonate with consumers across many cultures. It contains detailed coverage of the major areas of advertising and marketing communications but it is not a simplistic treatment. Advertising and Promotion takes a novel intellectual approach and draws on concepts from the wider humanities and social sciences to cast fresh light on an over-familiar subject matter. It uniquely combines detailed case information, current research and lively topical issues to offer an authoritative and comprehensive account of advertisings pre-eminent role in contemporary marketing communications. It is an advanced student text, a reflective practitioners handbook and an insightful account for the general reader. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Marketing in Context: Setting the Scene
Language: English
Published by Palgrave Macmillan, United Kingdom, Basingstoke, 2013
ISBN 10: 1137297107 ISBN 13: 9781137297105
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2014
ISBN 10: 1446280721 ISBN 13: 9781446280720
Condition: good. Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
paperback. Condition: New. 4th Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).
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Advertising and Promotion
Language: English
Published by Sage Publications Ltd, 2018
ISBN 10: 1473997992 ISBN 13: 9781473997998
Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,900grams, ISBN:9781473997998.
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,850grams, ISBN:9781473997998.
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Advertising and Promotion
Language: English
Published by SAGE Publications Ltd, 2021
ISBN 10: 1529718503 ISBN 13: 9781529718508
Condition: Very Good. 1776774310. 4/21/2026 12:25:10 PM.
