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International EditionCondition: Brand New. New.SoftCover International edition. Different ISBN and Cover image but contents are same as US edition.Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service.
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Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Softcover. Condition: Bon. Légères traces d'usure sur la couverture. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Slight signs of wear on the cover. Ammareal gives back up to 15% of this item's net price to charity organizations.
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Condition: Good. 2nd Edition. Paperback met flappen, illustraties (waaronder foto's) in z/w, 8vo.
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Condition: Very good.
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Condition: Very good.
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Condition: As New. Unread book in perfect condition.
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Condition: New.
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Positioning the Brand
Language: English
Published by Taylor & Francis Group, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Condition: New. pp. 210.
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Positioning the Brand
Language: English
Published by Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support.This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
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Positioning the Brand: An Inside-Out Approach
Language: English
Published by Taylor & Francis Ltd, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days.
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Condition: Very good.
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Positioning the Brand : An Inside-Out Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Positioning the Brand : An Inside-Out Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Positioning the Brand: An Inside-Out Approach
Language: English
Published by Routledge 2011-11-23, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Paperback. Condition: New.
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Positioning the Brand
Language: English
Published by Taylor & Francis Group, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Condition: New. pp. 210.
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Paperback. Condition: Brand New. 1st edition. 160 pages. 8.43x5.55x0.51 inches. In Stock.
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Paperback. Condition: Very good. 4. Condition: Zeer goed. Binding: Paperback. Edition: 4. Year: 2018. Description: Leesvouw rug verder als nieuw. Lichte gebruik-/opslagsporen.
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Positioning the Brand
Language: English
Published by Taylor and Francis Ltd, GB, 2011
ISBN 10: 0415665191 ISBN 13: 9780415665193
Paperback. Condition: New. Positioning is hot. Not only in the realm of consumer goods manufacturers, but also for other companies, institutions, governments and even individual persons. An explosion of good quality products on the market and targeted media and advertising campaigns has led to an increasing interest from organizations as to how to strategically position their brand.Up to now, only a few books on positioning were published. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective of the brand manager, and has therefore been shaped as a practical roadmap. Secondly, this book advocates a new stance on positioning, teaching the reader to look from the inside-out, instead of adopting the usual outside-in methodology. This inside-out approach departs from an analysis of the corporate identity, enabling better fulfilment of external positioning, and ensuring internal support.This book is intended for (future) managers, marketing professionals and communication professionals responsible for the commercial success and reputation of a brand. The contents have a practical set-up, reinforced by engaging examples, and enable the reader to individually complete a positioning process.
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Condition: As New. Unread book in perfect condition.
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hardcover. Condition: New.
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Positioning the Brand : An Inside-out Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 145.04
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New.
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Condition: New.
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Positioning the Brand : An Inside-out Approach
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 158.57
£ 15 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: As New. Unread book in perfect condition.
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Positioning the Brand
Language: English
Published by Taylor & Francis Group, 2011
ISBN 10: 0415665183 ISBN 13: 9780415665186
Condition: New. pp. 208.
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Positioning the Brand: An Inside-Out Approach
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 183.29
£ 11.98 shipping
Ships from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Positioning the Brand
Language: English
Published by Taylor & Francis Group, 2011
ISBN 10: 0415665183 ISBN 13: 9780415665186
Condition: New. pp. 208.
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Positioning the Brand: An Inside-Out Approach
Language: English
Published by Taylor & Francis Ltd, 2011
ISBN 10: 0415665183 ISBN 13: 9780415665186
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
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Hardcover. Condition: Brand New. 1st edition. 160 pages. 8.70x5.67x0.71 inches. In Stock.
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Condition: Very good.
