Goebert (44 results)
- Hardcover
Seller: Goodwill Books, Hillsboro, OR, U.S.A.Goodwill Books
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- Hardcover
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.ThriftBooks-Dallas
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
- Hardcover
Seller: mountain, GEORGETOWN, CO, U.S.A.mountain
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hardcover. Condition: Good. hardcover book no dust jacket, light wear to cover and book edges.
More images- Hardcover
- First Edition
Seller: Rose City Books, Portland, OR, U.S.A.Rose City Books
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Hardcover. Condition: Near Fine. Dust Jacket Condition: Very Good. 1st Edition. Ex-library book. Secure binding with clean pages and light cover wear. The jacket is attached to the book, with library stickers over the plastic protector. Hardcover book. Size: 8vo - over 7¾ - 9¾" tall. Book.
- Hardcover
Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd
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£ 6.16
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Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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- Hardcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.GreatBookPrices
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Condition: As New. Unread book in perfect condition.
- Softcover
Seller: Antiquariat Kalyana, Schwelm, NRW, GermanyAntiquariat Kalyana
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£ 4.29
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78 Seiten; 21 cm, kart., sehr gut Sprache: Deutsch Gewicht in Gramm: 220.
- Hardcover
Seller: PBShop.store UK, Fairford, GLOS, United KingdomPBShop.store UK
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£ 30.45
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
- Hardcover
Seller: Brook Bookstore On Demand, Napoli, NA, ItalyBrook Bookstore On Demand
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- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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Condition: New.
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
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£ 39.67
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Condition: New. pp. xvi + 224.
- Hardcover
Seller: GreatBookPricesUK, Woodford Green, United KingdomGreatBookPricesUK
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£ 31.49
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Condition: As New. Unread book in perfect condition.
- Hardcover
Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections
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£ 35.74
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Condition: New. In.
Published by Wiley, John & Sons, Incorporated, 2002
- Hardcover
Seller: A Squared Books (Don Dewhirst), South Lyon, MI, U.S.A.A Squared Books (Don Dewhirst)
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£ 27.51
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hardcover. Condition: As New. Like New. 2002; New York; black paper covered boards with gold titles; mild wear; dust jacket has very light edge wear; Interior is clean and unmarked; 8vo - over 7 3/4" to 9 3/4" tall; 224 pages.
- Hardcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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£ 42.32
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Condition: New. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pa…ges, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536. . 2001. 1st. Hardcover. . . . .
- Hardcover
Seller: Books Puddle, New York, NY, U.S.A.Books Puddle
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£ 51.54
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Condition: New. pp. xvi + 224.
- Hardcover
Seller: THE SAINT BOOKSTORE, Southport, United KingdomTHE SAINT BOOKSTORE
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£ 38.11
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Hardback. Condition: New. New copy - Usually dispatched within 4 working days.
- Hardcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 44.07
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Hardcover. Condition: Brand New. 256 pages. 9.50x6.00x1.00 inches. In Stock.
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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£ 32.82
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Paperback. Condition: Brand New. 228 pages. French language. 8.27x5.35x0.79 inches. In Stock.
- Hardcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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£ 51.47
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Condition: New. A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. Num Pages: 240 pa…ges, Ill. BIC Classification: KJC; KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 233 x 160 x 23. Weight in Grams: 536. . 2001. 1st. Hardcover. . . . . Books ship from the US and Ireland.
Kraftfahrzeugtechnik : Ausgabe für Österreich.
Graf, Gerhard (Berab) / Gerigk, Peter / Bruhn, Detler / Danner, Dietmar / Endruschat, Leonhard / Göbert, Jürgen / Gross, Heinrich / Komoll, Detlef
Language: German
Published by Wien, Westermann, 1989
- Hardcover
Seller: Antiquariat an der Stiftskirche, Bad Waldsee, GermanyAntiquariat an der Stiftskirche
Contact seller5-star sellerCondition: Used
£ 13.12
£ 25.48 shippingShips from Germany to U.S.A.Quantity: 1 available
gr8° (24x17), 512 S., mit zahlr. farb graph. Darst., fotoill OPbd, kaum genutzt, sauber und gepflegt, * * * BTC on-chain & lightning accepted * * * due to EPR-Restrictions NO SHIPPING to Bulgaria, Danmark, Greece, Luxembourg, Poland, Portugal, Romania, Sweden, Slovakia and Spain * * *.
- Hardcover
Seller: moluna, Greven, Germanymoluna
Contact seller5-star sellerCondition: New
£ 43.25
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Gebunden. Condition: New. BONNIE GOEBERT is a leading expert in focus group research, with thirty years of experience working on brand identity, product development, category expansion, and promotion and advertising strategy with Fortune 1000 companies in virtually every product cat.
- Hardcover
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
Contact seller5-star sellerCondition: New
£ 53.62
£ 53.30 shippingShips from Germany to U.S.A.Quantity: 2 available
Buch. Condition: Neu. Neuware - A groundbreaking guide to making one of marketing's most important resources more effective When kids in a Nabisco focus group told researchers that they always separated their Oreos before they ate them, the researchers recommended that the company develop a cookie that couldn't be taken apart. F…ortunately, in this case, Nabisco didn't heed the researchers' advice. Each year, companies spend a billion dollars on focus groups designed to ferret out consumer motivation, and, according to expert Bonnie Goebert, in many cases they're throwing their money away. In this fascinating book, Goebert, a highly respected moderator with three decades of experience with focus groups, explains what's wrong with how companies use the information. More importantly, she draws on her own experiences with clients like the New York Times, Tropicana, Maxwell House, Colgate, Maybelline, Lipton, Federal Express, and scores of other prestigious accounts to provide simple clear-cut guidelines on how companies of just about any size can use focus groups to capture the hearts and minds of consumers. Bonnie Goebert (Southampton, NY) heads her own focus group consulting firm.; Kundenreaktionen sind von größter Bedeutung für alle Marketingprozesse - angefangen bei der Werbung bis hin zur Verpackung. Deshalb führen Marketingexperten in Amerika jährlich für etwa 1 Milliarde US Dollar über 150.000 Focus Groups durch, um Emotionen, Motive und Einstellungen von Kunden und potentiellen Kunden zu einem bestehenden oder geplanten Produktkonzept zu explorieren. 'Beyond Listening' befasst sich mit der besonderen Bedeutung von Focus Groups. Dabei handelt es sich um moderierte Gruppendiskussionen, die mit ausgewählten Kunden und Endverbrauchern geführt werden. Marketing- und Werbeprofis lernen hier, wie man Focus Groups einsetzt, um detaillierte Einblicke in das Kundenverhalten zu gewinnen, konkrete Kundenreaktionen aufzudecken, Meinungen und Anregungen zu sammeln, um so eine bessere Grundlage für künftige Entwicklungsentscheidungen zu gewinnen. Mit einer Fülle von Fallstudien zu verschiedenen Produkten, wie z.B. Altoids, Tropicana, Velcro, Maxwell House und Federal Express - um nur einige zu nennen. Die Autoren sind anerkannte Experten auf diesem Gebiet. Bonnie Goebert, Inhaberin der Bonnie Goebert Company, ist eine führende Kapazität auf dem Gebiet der Focus Group Forschung. Sie kann auf 30 Jahre Erfahrung mit Fortune 1000 Unternehmen zurückgreifen, die sie in den Bereichen Markenidentität, Produktentwicklung, Erweiterung von Produktkategorien und Werbestrategien in nahezu allen Produktkategorien beraten hat. Co-Autorin Herma Rosenthal ist Chefin des Consultingunternehmens Writing Resource. Zu ihrem Kundenstamm gehören u.a. The New York Times, Discovery Communications und Children's Television Workshop.
- Hardcover
Seller: Buchpark, Trebbin, GermanyBuchpark
Contact seller5-star sellerCondition: Used - Fine
£ 20.42
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Condition: Sehr gut. Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | "In the dangerous jungle of consumer research, Bonnie Goebert is the ultimate guide. A few hours and the price of this book will quadruple your consumer research investment." --Melinda Davis Wingate, President, The Next Group "A lot of marketing bo…oks start with interesting points, then dissolve into a theoretical realm, but Bonnie Goebert's work is consistently rooted in real world experience. Her case study examples make this book very worthwhile for any professional who wants to get inside the head of the consumer." --Justin Harrington, Senior Partner, Account Services Bozell In Beyond Listening, focus group expert Bonnie Goebert explains how to interpret consumer response and turn that information into hard-core benefits for any size company. She presents case studies of her household-name clients, such as Excedrin, Tropicana, and DuPont, to illustrate how companies leverage consumer information to meet changing consumer needs and strengthen loyalty to products. Any merchant, marketer, or retailer will find Beyond Listening invaluable in the ongoing struggle to gain insight into consumer behavior.
Published by westermann verlag, braunschweig, 2000
- Hardcover
Seller: alt-saarbrücker antiquariat g.w.melling, saarbrücken, Germanyalt-saarbrücker antiquariat g.w.melling
Contact seller4-star sellerCondition: Used - Fine
£ 21.87
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Hardcover. Condition: Sehr gut. 3. auflage. oktav hardcover. sehr gutes exemplar. ungelesen, tadellos und bestens erhalten; gebundene ausgabe, fester einband, farbig illustrierter original-pappband, 608 seiten mit überaus zahlreichen abbildungen; kleiner gelöschter name auf vortitel.
Language: German
Published by Westermann Schulbuch; 1. Auflage 2016 (1. Januar 2016), 2016
- Hardcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
Contact seller5-star sellerCondition: New
£ 66.64
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Hardback. Condition: New. 1. Auflage 2016.
- Softcover
Seller: Rarewaves.com USA, London, LONDO, United KingdomRarewaves.com USA
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£ 70.03
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Paperback. Condition: New. 7. Aktual.
Kraftfahrzeugmechatronik Personenkraftwagentechnik / Kraftfahrzeugmechatronik, m. 1 Buch, m. 1 Beilage: Sch?lerband
Gerigk, Peter; Bruhn, Detlef; Frevert, Guido; Girnus, Claudia; Göbert, Jürgen; Schopf, Rainer
- Hardcover
Seller: Majestic Books, Hounslow, United KingdomMajestic Books
Contact seller4-star sellerCondition: New
£ 69.71
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Condition: New.
