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  • Language: English

    Published by Cambridge University Press, 2013

    1107649226 / 9781107649224

    • Softcover

    Seller: Better World Books Ltd, Dunfermline, United KingdomBetter World Books Ltd

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    Condition: Used - Good

    £ 5.72

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    Quantity: 3 available

    Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.

  • Language: English

    Published by Cambridge University Press, 2013

    1107649226 / 9781107649224

    • Softcover

    Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.ThriftBooks-Atlanta

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    Condition: Used - As new

    £ 16.20

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    Quantity: 1 available

    Paperback. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less.

  • Language: English

    Published by Cambridge University Press, 2013

    1107687322 / 9781107687325

    • Softcover

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New

    £ 19.24

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    Quantity: 1 available

    Condition: New. pp. 542 158 Illus.

  • Language: English

    Published by Cambridge India, 2013

    1107687322 / 9781107687325

    • Softcover
    • International Edition

    Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.Romtrade Corp.

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    Condition: New

    £ 26.40

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    Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide.…

  • Language: English

    Published by Cambridge University Press, 2013

    1107649226 / 9781107649224

    • Softcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New

    £ 61.60

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    Quantity: Over 20 available

    Condition: New. In English.

  • Language: English

    Published by Cambridge University Press CUP, 2013

    1107649226 / 9781107649224

    • Softcover

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New

    £ 94.67

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    Quantity: 4 available

    Condition: New. pp. 584 Index.

  • Language: English

    Published by Cambridge University Press, 2013

    1107649226 / 9781107649224

    • Softcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Condition: New

    £ 88.60

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    Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. …

  • Language: English

    Published by Cambridge Univ Pr, 2013

    1107649226 / 9781107649224

    • Softcover

    Seller: Revaluation Books, Exeter, United KingdomRevaluation Books

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    Condition: New

    £ 116.37

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    Quantity: 2 available

    Paperback. Condition: Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock.

  • Language: English

    Published by Cambridge University Press, 2013

    1107014964 / 9781107014961

    • Hardcover

    Seller: Ria Christie Collections, Uxbridge, United KingdomRia Christie Collections

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    Condition: New

    £ 116.87

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    Condition: New. In English.

  • Language: English

    Published by Cambridge University Press, 2013

    1107014964 / 9781107014961

    • Hardcover

    Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH

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    Condition: New

    £ 162.82

    £ 37.34 shipping 
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    Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.…

  • Language: English

    Published by JOHN WILEY & SONS INC, 2011

    0470979097 / 9780470979099

    • Softcover

    Seller: Buchpark, Trebbin, GermanyBuchpark

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    Condition: Used - Fine

    £ 130.07

    £ 87.80 shipping 
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    Quantity: 9 available

    Condition: Sehr gut. Zustand: Sehr gut | Seiten: 512 | Sprache: Englisch | Produktart: Bücher | Keine Beschreibung verfügbar.

  • Language: English

    Published by Cambridge University Press, 2013

    1107014964 / 9781107014961

    • Hardcover

    Seller: Mispah books, Redhill, SURRE, United KingdomMispah books

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    Condition: Used - As new

    £ 266.00

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    Quantity: 1 available

    Hardcover. Condition: Like New. LIKE NEW. SHIPS FROM MULTIPLE LOCATIONS. book.

  • Language: English

    Published by JOHN WILEY & SONS INC, 2011

    0470979097 / 9780470979099

    • Softcover

    Seller: BUCHSERVICE / ANTIQUARIAT Lars Lutzer, Wahlstedt, GermanyBUCHSERVICE / ANTIQUARIAT Lars Lutzer

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    Condition: Used - Very good

    £ 749.27

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    Softcover. Condition: gut. 2011. Marketing Plans for Services: A Complete Guide In englischer Sprache. pages.

  • Language: English

    Published by Cambridge University Press, 2013

    1107649226 / 9781107649224

    • Softcover
    • Print on Demand

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New

    £ 94.36

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    Condition: New. Print on Demand pp. 584 158 Illus.

  • Language: English

    Published by Cambridge University Press, 2013

    1107649226 / 9781107649224

    • Softcover
    • Print on Demand

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New

    £ 98.17

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    Condition: New. PRINT ON DEMAND pp. 584.

  • Language: English

    Published by Cambridge University Press, 2015

    1107649226 / 9781107649224

    • Softcover
    • Print on Demand

    Seller: moluna, Greven, Germanymoluna

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    Condition: New

    £ 82.00

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    Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the.…

  • Language: English

    Published by Cambridge University Press CUP, 2013

    1107014964 / 9781107014961

    • Hardcover
    • Print on Demand

    Seller: Books Puddle, Woodside, NY, U.S.A.Books Puddle

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    Condition: New

    £ 172.82

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    Quantity: 4 available

    Condition: New. Print on Demand pp. 584 Index.

  • Language: English

    Published by Cambridge University Press, 2013

    1107014964 / 9781107014961

    • Hardcover
    • Print on Demand

    Seller: Majestic Books, Hounslow, United KingdomMajestic Books

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    Condition: New

    £ 178.83

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    Condition: New. Print on Demand pp. 584 158 Illus.

  • Language: English

    Published by Cambridge University Press, 2013

    1107014964 / 9781107014961

    • Hardcover
    • Print on Demand

    Seller: Biblios, frankfurt am main, HESSE, GermanyBiblios

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    Condition: New

    £ 184.62

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    Condition: New. PRINT ON DEMAND pp. 584.

  • Language: English

    Published by Cambridge University Press, 2018

    1107014964 / 9781107014961

    • Hardcover
    • Print on Demand

    Seller: moluna, Greven, Germanymoluna

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    Condition: New

    £ 165.35

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    Quantity: Over 20 available

    Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. …