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Synopsis
The first textbook to integrate relationship marketing and CRM. Case studies from around the world connect theory with global practice.
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About the Authors
Dr Adrian Payne is a Professor of Marketing in the Australian School of Business at the University of New South Wales.
Dr Pennie Frow is Associate Professor of Marketing and Director of the Master of Marketing Programme at the University of Sydney Business School, Australia.
"About this title" may belong to another edition of this title.
- PublisherCambridge University Press
- Publication date2013
- ISBN 10 1107649226
- ISBN 13 9781107649224
- BindingPaperback
- LanguageEnglish
- Number of pages546
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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Cambridge University Press, 2015
ISBN 10: 1107649226
ISBN 13: 9781107649224
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1250grams, ISBN:9781107649224. Seller Inventory # 9992707
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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ISBN 10: 1107649226
ISBN 13: 9781107649224
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Strategic Customer Management: Integrating Relationship Marketing and CRM
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ISBN 10: 1107649226
ISBN 13: 9781107649224
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Strategic Customer Management (Paperback)
Published by
Cambridge University Press, Cambridge, 2013
ISBN 10: 1107649226
ISBN 13: 9781107649224
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Seller: CitiRetail, Stevenage, United Kingdom
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Paperback. Condition: new. Paperback. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability. Seller Inventory # 9781107649224
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Strategic Customer Management: Integrating Relationship Marketing and Crm
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Paperback. Condition: Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock. This item is printed on demand. Seller Inventory # __1107649226
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Strategic Customer Management
Published by
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ISBN 10: 1107649226
ISBN 13: 9781107649224
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the. Seller Inventory # 447222069
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Strategic Customer Management
Published by
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ISBN 10: 1107649226
ISBN 13: 9781107649224
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. Seller Inventory # 9781107649224
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Strategic Customer Management (Paperback)
Published by
Cambridge University Press, Cambridge, 2013
ISBN 10: 1107649226
ISBN 13: 9781107649224
New
Paperback
Seller: AussieBookSeller, Truganina, VIC, Australia
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability. Seller Inventory # 9781107649224
Quantity: 1 available
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Strategic Customer Management: Integrating Relationship Marketing and Crm
Seller: Revaluation Books, Exeter, United Kingdom
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Paperback. Condition: Brand New. 500 pages. 10.00x8.00x1.00 inches. In Stock. Seller Inventory # x-1107649226
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Strategic Customer Management (Paperback)
Published by
Cambridge University Press, Cambridge, 2013
ISBN 10: 1107649226
ISBN 13: 9781107649224
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field. The first textbook to integrate relationship marketing and CRM for a clear roadmap to excellent customer management. Its up-to-date coverage includes technological issues, digital marketing and social media. Current examples and case studies from around the world connect theory with global practice. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781107649224
Quantity: 1 available