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Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves USA, OSWEGO, IL, U.S.A.
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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Paperback. Condition: Brand New. 9th ed. edition. 444 pages. 10.00x7.00x0.90 inches. In Stock.
Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. 9th ed. edition. 444 pages. 10.00x7.00x0.90 inches. In Stock.
Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves USA United, OSWEGO, IL, U.S.A.
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
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Language: English
Published by H N H International Limited, 2022
ISBN 10: 1032161493 ISBN 13: 9781032161495
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 442.
Language: English
Published by Taylor and Francis Ltd, GB, 2023
ISBN 10: 1032358017 ISBN 13: 9781032358017
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. eMarketing, 9th edition, equips students with the solid foundation in digital marketing required to excel in practice and "think like a marketer".The book connects digital marketing topics with the traditional marketing framework, making it easier for students to grasp the concepts and strategies involved in developing a digital marketing plan. With a strategic approach that focuses on performance metrics and monitoring, it is a highly practical book. The 9th edition has been fully updated to include the most cutting-edge trends and topics, including SEO, Customer Experience, digital media consumption, Analytics, Big Data and AI, and Diversity and Ethics. Case studies and examples have been updated across the book to demonstrate marketing practice in real organisations globally. Pedagogical features support the theoretical foundation throughout, incorporating "success stories," "trend impact," and "let's get technical" boxes, as well as activities at the end of each chapter, to aid students in their understanding of, and ability to execute, successful digital marketing strategies.Highly regarded and comprehensive, this textbook is core reading for undergraduate students studying Digital Marketing and Digital Business. Online resources include PowerPoint slides and a test bank.
Language: English
Published by H N H International Limited, 2022
ISBN 10: 1032161493 ISBN 13: 9781032161495
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 442.
Language: English
Published by H N H International Limited, 2022
ISBN 10: 1032161493 ISBN 13: 9781032161495
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 442.
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Language: English
Published by Taylor & Francis Group, 2022
ISBN 10: 1032161582 ISBN 13: 9781032161587
Seller: Better World Books, Mishawaka, IN, U.S.A.
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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