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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Fair. No Jacket. Former library book; Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Good. No Jacket. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Very Good.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Seller: Books From California, Simi Valley, CA, U.S.A.
Seller rating 4 out of 5 stars
paperback. Condition: Fine.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Condition: As New. Unread book in perfect condition.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
-
The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority!
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Stop Listening to the Customer : Try Hearing Your Brand Instead
Language: English
Published by Wiley & Sons, Incorporated, John, 2020
ISBN 10: 0730370577 ISBN 13: 9780730370574
Condition: Very Good. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Condition: New.
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Stop Listening to the Customer
Language: English
Published by John Wiley and Sons Australia Ltd, AU, 2020
ISBN 10: 0730370577 ISBN 13: 9780730370574
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:. Avoid the pitfalls of drowning in customer data. Establish a strong, brand-led business. Develop a unique brand by embracing and leveraging your weaknesses. Define your brand . Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
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Stop Listening to the Customer
Language: English
Published by John Wiley and Sons Australia Ltd, AU, 2020
ISBN 10: 0730370577 ISBN 13: 9780730370574
Paperback. Condition: New. Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business - listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:. Avoid the pitfalls of drowning in customer data. Establish a strong, brand-led business. Develop a unique brand by embracing and leveraging your weaknesses. Define your brand . Get your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, Incorporated, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Stop Listening to the Customer (Paperback)
Language: English
Published by John Wiley & Sons Australia Ltd, Milton, QLD, 2020
ISBN 10: 0730370577 ISBN 13: 9780730370574
Paperback. Condition: new. Paperback. Don't let the customer get between you and building a strong valued brand If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world. The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable. Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to: Avoid the pitfalls of drowning in customer dataEstablish a strong, brand-led businessDevelop a unique brand by embracing and leveraging your weaknessesDefine your brandGet your customers to invest into you Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
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Stop Listening to the Customer
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Condition: new.
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The Advertising Effect: How to Change Behaviour
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged.
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Condition: New.
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Condition: very good. Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
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Condition: as new. Wie neu/Like new.
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Stop Listening to Your Customer: Try Hearing Your Brand Instead
Language: English
Published by John Wiley & Sons Inc, 2020
ISBN 10: 0730370577 ISBN 13: 9780730370574
Paperback. Condition: Brand New. 198 pages. 8.75x5.75x0.75 inches. In Stock.
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The Advertising Effect: How to Change Behaviour Format: Paperback
Language: English
Published by Oxford University Press, 2014
ISBN 10: 0195593928 ISBN 13: 9780195593921
Condition: New. Brand New.
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Stop Listening To The Customer: Try Hearing Your Brand Instead
Seller: Marlowes Books and Music, Ferny Grove, QLD, Australia
Seller rating 5 out of 5 stars
First Edition
Paperback. Condition: Fine. First Edition. 198 pages. Book appears to have hardly been read and is in Fine condition throughout.
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Stop Listening to the Customer: Try Hearing Your Brand Instead
Language: English
Published by John Wiley & Sons Australia Ltd, 2020
ISBN 10: 0730370577 ISBN 13: 9780730370574
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
First Edition
Condition: New. 2020. 1st Edition. Paperback. . . . . .
