Stop Listening to the Customer: Try Hearing Your B Format: Paperback
Adam Ferrier
Sold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
New - Soft cover
Condition: New
Ships within U.S.A.
Quantity: Over 20 available
Add to basketSold by INDOO, Avenel, NJ, U.S.A.
AbeBooks Seller since 9 August 2004
Condition: New
Quantity: Over 20 available
Add to basketDon't let the customer get between you and building a strong valued brand
If you want to stand out from the crowd, develop a clear and consistent brand voice, and ultimately build a fruitful business – listen to your brand. Stop Listening to the Customer offers insights into how consumers are driving homogeneity in brands and shares the proven strategies you can implement to amplify your own position in the world.
The customer is not always right. In fact, our obsession with the customer risks devaluing brands by making them generic and forgettable. Brands have become too consumer-led, where they are driven by journey-mapping, customer-centric design, and an excessive focus on consumer-driven data. Instead try redressing the balance, and be brand-led, where brands and businesses can truly become unique, interesting and highly profitable.
Multi-award-winning brand strategist and consumer psychologist Adam Ferrier shares his contrary approach to building a strong brand in Stop Listening to the Customer. Backed by science, real-world examples and extensive industry experience, Ferrier explores the dangers of listening to the consumer too much, shares lessons from successful businesses who prioritise their brand, and reveals the brand-building secrets of their success. With insights from Jules Lund, Lisa Ronson, John Newcomb, Rory Sutherland, and many more, this invaluable book will enable you to:
Stop Listening to the Customer is ideal for those looking to grow their brands and businesses by defeating consumer-driven mediocrity, standing out from the crowd, and listening their own brand.
Adam Ferrier is a multi-award-winning advertising creative, founder of the agency Thinkerbell and confestival s p a c e, a leading Australian consumer psychologist and creative strategist, a regular guest on Sunrise, The Project, and Gruen, and a renowned keynote speaker. He didn't listen to the customer when he wrote this book.
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