Items related to The Advertising Effect: How to Change Behaviour
Synopsis
Want to know how to influence other people's behaviour?
In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion).
This is the ultimate insider's guide, to the ultimate behaviour change industry - advertising.
"synopsis" may belong to another edition of this title.
About the Author
Adam Ferrier is Chief Strategy Officer/Owner of independent advertising agency, CumminsRoss. Prior to this Adam founded and sold Naked Communications, one of Australia's most influential agencies. He's also a registered psychologist and one of Australia's most respected and successful advertisers.
"About this title" may belong to another edition of this title.
- PublisherOUP Australia & New Zealand
- Publication date2014
- ISBN 10 0195593928
- ISBN 13 9780195593921
- BindingPaperback
- LanguageEnglish
- Number of pages240
Search results for The Advertising Effect: How to Change Behaviour
Stock Image
The Advertising Effect: How to Change Behaviour
Published by
Oxford University Press, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
Used
Softcover
Seller: SecondSale, Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00075670000
Quantity: 1 available
Stock Image
The Advertising Effect: How to Change Behaviour
Published by
Oxford University Press, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
Used
Paperback
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_348531476
Quantity: 1 available
Stock Image
The Advertising Effect: How to Change Behaviour
Published by
Oxford University Press, Incorporated, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
Used
Softcover
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Used book that is in clean, average condition without any missing pages. Seller Inventory # 16339492-6
Quantity: 1 available
Seller Image
The Advertising Effect: How to Change Behaviour (Paperback)
Published by
Oxford University Press Australia, Melbourne, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
New
Paperback
Seller: Grand Eagle Retail, Fairfield, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: new. Paperback. Want to know how to influence other peoples behaviour?In The Advertising Effect, respected advertising insider, Adam Ferrier, reveals the ten techniques used by some of the best-known brands across the globe. These techniques are grounded in psychological theory with award-winning real world examples and explore how the most effective way to change behaviour is through action rather than the conventional advertising practices (emotional or rational persuasion). This is the ultimate insiders guide, to the ultimate behaviour change industry advertising. Expose the techniques that advertisers use to get consumers to buy. Examples and case studies illustrate successful strategies and includes award winning campaigns such as Rename Speed, Steal Banksy and Share a Coke. Includes insights from some notable people in advertising, philosophy and behavior change including Alain De Botton, Andrew Denton, David Nobay, Faris Yakob and Bob Garfield.Read Adam Ferrier's Q&A with Marketing magazineWeblinks from The Advertising Effect The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780195593921
Quantity: 1 available
Seller Image
Advertising Effect : How to Change Behaviour
Published by
Oxford University Press, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
Used
Softcover
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 21069650
Quantity: 7 available
Stock Image
The Advertising Effect: How to Change Behaviour
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 4 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780195593921
Quantity: 2 available
Seller Image
Advertising Effect : How to Change Behaviour
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 21069650-n
Quantity: 7 available
Stock Image
The Advertising Effect: How to Change Behaviour
Seller: PBShop.store US, Wood Dale, IL, U.S.A.
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # GB-9780195593921
Quantity: 2 available
Stock Image
The Advertising Effect: How to Change Behaviour
Published by
OUP Australia and New Zealand, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
Used
Paperback
Seller: Brit Books, Milton Keynes, United Kingdom
Seller rating 4 out of 5 stars
Paperback. Condition: Used; Very Good. ***Simply Brit*** Welcome to our online used book store, where affordability meets great quality. Dive into a world of captivating reads without breaking the bank. We take pride in offering a wide selection of used books, from classics to hidden gems, ensuring there is something for every literary palate. All orders are shipped within 24 hours and our lightning fast-delivery within 48 hours coupled with our prompt customer service ensures a smooth journey from ordering to delivery. Discover the joy of reading with us, your trusted source for affordable books that do not compromise on quality. Seller Inventory # 4080672
Quantity: 1 available
Stock Image
The Advertising Effect: How to Change Behaviour
Published by
Oxford University Press Australia, 2014
ISBN 10: 0195593928
ISBN 13: 9780195593921
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 350. Seller Inventory # B9780195593921
Quantity: Over 20 available