Language: English
Published by Associated University Presses, US, 2015
ISBN 10: 1611476941 ISBN 13: 9781611476941
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Public expression in the United States has become increasingly coarse. Whether it's stupid, rude, base, or anti-intellectual talk, it surrounds us. Popular television, film, music, art, and even some elements of religion have become as coarse, we argue, as our often-disparaged political dialogue. This book's contention is that the U.S. semantic environment is governed by tactics, not tact. We craft messages that work-that perform their desired function. We are instrumental, strategic communicators. As such, entertainment and journalism that draw an audience, for instance, are "good." This follows the logic that the marketplace, an aggregate of hedonically motivated individuals, decides what's good. Market logic, when unencumbered by what some characterize as quaint human sentimentalities, liberates us to cynically communicate whatever and however we want. Whatever improves ratings, web traffic, ticket sales, concession sales, repeat purchases, and earnings is good. Embracing this communicative paradigm more fully necessitates the culture's abandonment of collective notions of both taste and veracity, thus weakening the forces that keep individual desires in check. Our present communication environment is one that invites the hypertrophic expression of the ego, enabling elites to erode public communication standards and repeal laws and regulations resulting in immeasurable individual fortunes. Meanwhile, perpetual plutocratic rule is made even more certain by the cacophonous public noise the rest of us are busy making, leaving us incapable, disinterested, and unwilling to listen to one another.
Language: English
Published by Fairleigh Dickinson Univ Pr, 2015
ISBN 10: 1611476941 ISBN 13: 9781611476941
Seller: Revaluation Books, Exeter, United Kingdom
Paperback. Condition: Brand New. reprint edition. 225 pages. 9.00x6.00x0.75 inches. In Stock.
Language: English
Published by Associated University Presses, US, 2012
ISBN 10: 1611475031 ISBN 13: 9781611475036
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Hardback. Condition: New. Public expression in the United States has become increasingly coarse. Whether it's stupid, rude, base, or anti-intellectual talk, it surrounds us. Popular television, film, music, art, and even some elements of religion have become as coarse, we argue, as our often-disparaged political dialogue. This book's contention is that the U.S. semantic environment is governed by tactics, not tact. We craft messages that work-that perform their desired function. We are instrumental, strategic communicators. As such, entertainment and journalism that draw an audience, for instance, are "good." This follows the logic that the marketplace, an aggregate of hedonically motivated individuals, decides what's good. Market logic, when unencumbered by what some characterize as quaint human sentimentalities, liberates us to cynically communicate whatever and however we want. Whatever improves ratings, web traffic, ticket sales, concession sales, repeat purchases, and earnings is good. Embracing this communicative paradigm more fully necessitates the culture's abandonment of collective notions of both taste and veracity, thus weakening the forces that keep individual desires in check. Our present communication environment is one that invites the hypertrophic expression of the ego, enabling elites to erode public communication standards and repeal laws and regulations resulting in immeasurable individual fortunes. Meanwhile, perpetual plutocratic rule is made even more certain by the cacophonous public noise the rest of us are busy making, leaving us incapable, disinterested, and unwilling to listen to one another.
Language: English
Published by Fairleigh Dickinson University Press, 2012
ISBN 10: 1611475031 ISBN 13: 9781611475036
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 232.
Language: English
Published by Fairleigh Dickinson University Press, 2012
ISBN 10: 1611475031 ISBN 13: 9781611475036
Seller: Ria Christie Collections, Uxbridge, United Kingdom
£ 96.89
Quantity: Over 20 available
Add to basketCondition: New. In.
Language: English
Published by Associated University Presses, US, 2015
ISBN 10: 1611476941 ISBN 13: 9781611476941
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Public expression in the United States has become increasingly coarse. Whether it's stupid, rude, base, or anti-intellectual talk, it surrounds us. Popular television, film, music, art, and even some elements of religion have become as coarse, we argue, as our often-disparaged political dialogue. This book's contention is that the U.S. semantic environment is governed by tactics, not tact. We craft messages that work-that perform their desired function. We are instrumental, strategic communicators. As such, entertainment and journalism that draw an audience, for instance, are "good." This follows the logic that the marketplace, an aggregate of hedonically motivated individuals, decides what's good. Market logic, when unencumbered by what some characterize as quaint human sentimentalities, liberates us to cynically communicate whatever and however we want. Whatever improves ratings, web traffic, ticket sales, concession sales, repeat purchases, and earnings is good. Embracing this communicative paradigm more fully necessitates the culture's abandonment of collective notions of both taste and veracity, thus weakening the forces that keep individual desires in check. Our present communication environment is one that invites the hypertrophic expression of the ego, enabling elites to erode public communication standards and repeal laws and regulations resulting in immeasurable individual fortunes. Meanwhile, perpetual plutocratic rule is made even more certain by the cacophonous public noise the rest of us are busy making, leaving us incapable, disinterested, and unwilling to listen to one another.
Language: English
Published by Fairleigh Dickinson University Press, 2012
ISBN 10: 1611475031 ISBN 13: 9781611475036
Seller: Biblios, Frankfurt am main, HESSE, Germany
Condition: New. pp. 232.
Language: English
Published by Associated University Presses, US, 2012
ISBN 10: 1611475031 ISBN 13: 9781611475036
Seller: Rarewaves.com UK, London, United Kingdom
Hardback. Condition: New. Public expression in the United States has become increasingly coarse. Whether it's stupid, rude, base, or anti-intellectual talk, it surrounds us. Popular television, film, music, art, and even some elements of religion have become as coarse, we argue, as our often-disparaged political dialogue. This book's contention is that the U.S. semantic environment is governed by tactics, not tact. We craft messages that work-that perform their desired function. We are instrumental, strategic communicators. As such, entertainment and journalism that draw an audience, for instance, are "good." This follows the logic that the marketplace, an aggregate of hedonically motivated individuals, decides what's good. Market logic, when unencumbered by what some characterize as quaint human sentimentalities, liberates us to cynically communicate whatever and however we want. Whatever improves ratings, web traffic, ticket sales, concession sales, repeat purchases, and earnings is good. Embracing this communicative paradigm more fully necessitates the culture's abandonment of collective notions of both taste and veracity, thus weakening the forces that keep individual desires in check. Our present communication environment is one that invites the hypertrophic expression of the ego, enabling elites to erode public communication standards and repeal laws and regulations resulting in immeasurable individual fortunes. Meanwhile, perpetual plutocratic rule is made even more certain by the cacophonous public noise the rest of us are busy making, leaving us incapable, disinterested, and unwilling to listen to one another.
Language: English
Published by Fairleigh Dickinson University Press, 2011
ISBN 10: 1611476941 ISBN 13: 9781611476941
Seller: moluna, Greven, Germany
Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Proceeding from the assumption that all manner of public communication in the United States is becoming increasingly coarse, this book argues that shared cultural notions of decency are being eroded by market logic-a decision making calculus based solely up.
Language: English
Published by Fairleigh Dickinson University Press, 2012
ISBN 10: 1611475031 ISBN 13: 9781611475036
Seller: moluna, Greven, Germany
Gebunden. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Proceeding from the assumption that all manner of public communication in the United States is becoming increasingly coarse, this book argues that shared cultural notions of decency are being eroded by market logic-a decision making calculus based solely up.