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Public Relation Collection: A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Condition: Good. 2nd Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Condition: New.
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Condition: As New. Unread book in perfect condition.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, US, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Paperback. Condition: Brand New. 3rd edition. 289 pages. 9.00x6.00x0.71 inches. In Stock.
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Paperback. Condition: Brand New. 3rd edition. 289 pages. 9.00x6.00x0.71 inches. In Stock.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Condition: New. 2014. Second. paperback. . . . . . Books ship from the US and Ireland.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. 2014. Second. paperback. . . . . .
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A Professional and Practitioner\ s Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
Language: English
Published by Business Expert Press, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Condition: New. Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the app.
-
A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Language: English
Published by Business Expert Press, US, 2017
ISBN 10: 1631577611 ISBN 13: 9781631577611
Paperback. Condition: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
-
A Professional and Practitioner\ s Guide to Public Relations Research, Measurement, and Evaluation, Second Edition
Language: English
Published by Business Expert Press, 2014
ISBN 10: 160649984X ISBN 13: 9781606499849
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Provides an understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, the book will guide you through the effective use of methods, measures, and evaluation in providing grounde.
