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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation - Softcover
Synopsis
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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Business Expert Press (edition 3), 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation (Paperback)
Published by
Business Expert Press, Sterling Forest, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
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Paperback. Condition: new. Paperback. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures. Guides readers through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach - one that focuses on choosing the appropriate method and rigorously applying that method. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781631577611
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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
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Business Expert Press, US, 2017
ISBN 10: 1631577611
ISBN 13: 9781631577611
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Paperback. Condition: New. Third Edition. Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures. Seller Inventory # LU-9781631577611
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A Professional and Practitioner's Guide to Public Relations Research Measurement and Evaluation Third Edition
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