A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
Donald W. Stacks, David Michaelson
Language: English
Published by Business Expert Press, US, 2017
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 25.90
Quantity: Over 20 available
Add to basketItem description from seller
Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up to speed with the exciting changes and developments of publications, this book has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and evaluation. As a public relations professional, this book will guide you through the effective use of methods, measures, and evaluation in providing grounded evidence of the success (or failure) of public relations campaigns. This third edition takes a best practices approach-one that focuses on choosing the appropriate method and rigorously applying that method to collect the data that best answers the objectives of the research. It also presents an approach to public relations that emphasizes the profession's impact on the client's return on investment in the public relations function, the measurement of social media and the use of standardized measures.…
Seller Inventory # LU-9781631577611
- Title
- A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
- Author
- Donald W. Stacks, David Michaelson
- Publisher
- Business Expert Press, US
- Publication year
- 2017
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1631577611
- ISBN 13
- 9781631577611
- Edition
- Third Edition.
- Item weight
- 413 grams
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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