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Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032316837 ISBN 13: 9781032316833
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Paperback. Condition: New. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a 'go-to' guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a 'go-to hands-on guide' for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
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Published by Taylor & Francis Ltd, 2026
ISBN 10: 1032316837 ISBN 13: 9781032316833
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First Edition
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Published by Taylor & Francis Ltd, 2026
ISBN 10: 1032316837 ISBN 13: 9781032316833
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Published by Taylor & Francis Ltd Jan 2026, 2026
ISBN 10: 1032316837 ISBN 13: 9781032316833
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Taschenbuch. Condition: Neu. Neuware - Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a 'göto' guide for doing visual research in marketing and consumer research.
Language: English
Published by Taylor and Francis Ltd, GB, 2026
ISBN 10: 1032316837 ISBN 13: 9781032316833
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Despite the rising popularity of visual research methods, from images and collages to videos and animations, there is an imminent need for a book that can be a point of reference for learning about visual methods in the field of marketing and consumer research. This book offers a comprehensive outlook of visual research methods in the field, highlighting their value and offering a practical guide for researchers. Building on the experiences and discussions of both experienced and aspiring visual researchers, the editors present this book as a 'go-to' guide for doing visual research in marketing and consumer research.This book encompasses nine chapters guiding the readers through the ABCs of visual research from philosophy to data collection and analysis, with a dedicated chapter on research dissemination. You can expect detailed discussions on the ontological and epistemological stance of visual research as well as an elaborate yet simple to follow guide of all aspects of data collection for various forms of visuals, be it static images, memes, collages, videos, animations and so on.The purpose of this book is not only to highlight the value of visual methods in consumer research but also to move this work on and offer a 'go-to hands-on guide' for novice visual researchers and PhD candidates who wish to conduct rigorous visual research. It will be a valuable resource not only for those particularly across marketing disciplines, including consumer research and behaviour, but also for visual researchers in fields such as sociology and anthropology.
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Language: English
Published by Routledge 2024-06-21, 2024
ISBN 10: 1032316829 ISBN 13: 9781032316826
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Published by Taylor & Francis Ltd, 2024
ISBN 10: 1032316829 ISBN 13: 9781032316826
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