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Carl Macinnes (7 results)
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Shopper Marketing : Neuromarketing Strategies to Win the Battle at the Shelf
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523842326 ISBN 13: 9781523842322
Condition: As New. Unread book in perfect condition.
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Shopper Marketing : Neuromarketing Strategies to Win the Battle at the Shelf
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523842326 ISBN 13: 9781523842322
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition.
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Shopper Marketing : Neuromarketing Strategies to Win the Battle at the Shelf
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523842326 ISBN 13: 9781523842322
Condition: New.
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Shopper Marketing : Neuromarketing Strategies to Win the Battle at the Shelf
Language: English
Published by CreateSpace Independent Publishing Platform, 2016
ISBN 10: 1523842326 ISBN 13: 9781523842322
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New.
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Science In Progress. Second Series
Language: English
Published by Yale University Press, New Haven, 1940
Seller: Arroyo Seco Books, Pasadena, Member IOBA, Pasadena, CA, U.S.A.
Association Member: IOBA
Seller rating 4 out of 5 stars
First Edition
Blue Cloth. Condition: Near Fine. Dust Jacket Condition: Very Good. Illustrated With Black And White Photographs, Equations, Diagrams And Charts (illustrator). First Edition. 317 Clean, Unmarked Pages. Lightly Used, Touches Of Rubbing At Edges, Spine Gilt Lettering Clean And Brilliant. Small Metro-Goldwyn Mayer Library Stamp At Bottom Of Front Free Endpaper, No Other Damage Or Marks. Dust Jacket With Light Wear, Small Edge Chips, 3/4" Polygonal Chip At Bottom Of Front Panel, 1/4" Square Chip At Bottom Of Rear Panel, Price Clipped,
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The Market Research Revolution: A Marketer's Guide to Emerging New Methods: Volume 4 (NMSBA)
Language: English
Published by CreateSpace Independent Publishing Platform, 2017
ISBN 10: 1544753853 ISBN 13: 9781544753850
Paperback. Condition: Brand New. 190 pages. 8.27x5.20x0.63 inches. This item is printed on demand.
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Shopper Marketing (Paperback)
Language: English
Published by Createspace Independent Publishing Platform, 2016
ISBN 10: 1523842326 ISBN 13: 9781523842322
Paperback. Condition: new. Paperback. This book offers a different take on shopper marketing: using insights from neuromarketing, it explores how the shopping brain works, and how these insights can be used to develop more effective shopper marketing strategies and tactics. Part 1 presents the neuromarketing foundation that modern shopper marketing is based on and outlines an easy to follow, eight step framework for developing effective shopper marketing strategies. Part 2 adds colour with a collection of case examples designed to get your creative juices flowing when you are looking for big new shopper marketing ideas. This book is for you if you want to develop a leading-edge shopper marketing capability or to review - and possibly update - your current shopper marketing practice. Carl MacInnes is a senior executive responsible for global shopper marketing practice at Fonterra, the world's largest dairy exporter. Dr Peter Steidl is a marketing consultant and neuromarketing expert who has worked with leading corporations in 20 countries on five continents. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.
