The Market Research Revolution: A Marketer's Guide to Emerging New Methods: Volume 4 (NMSBA)

Dovas, Paul/ Grieve, Campbell/ Hofkirchner, Hubertus/ MacInnes, Carl/ Matukin, Michal/ Monteleone, Barbara/ Needel, Stephen/ Ohme, Rafal/ Steidl, Peter/ Florentino, Luca

ISBN 10: 1544753853 / ISBN 13: 9781544753850

Published by CreateSpace Independent Publishing Platform, 2017

About this Item

190 pages. 8.27x5.20x0.63 inches. This item is printed on demand.

Seller Inventory # zk1544753853

Bibliographic Details

• Title: The Market Research Revolution: A Marketer's Guide to Emerging New Methods: Volume 4 (NMSBA)
• Publisher: CreateSpace Independent Publishing Platform
• Publication Date: 2017
• Language: English
• ISBN 10: 1544753853
• ISBN 13: 9781544753850
• Binding: Paperback
• Condition: Brand New
• Weight: 0.24 kilograms

About this title

Synopsis

The Market Research Revolution. A Marketer’s Guide to Emerging New Methods is for marketers who rely on market research to make important decisions. It focuses on research methodologies that are aligned with what neuroscience research has taught us about consumer purchase behaviour. Each chapter has been contributed by an expert in the field and highlights the strengths and weaknesses of various methodologies, typically using case examples to illustrate applications. They demonstrate that the emerging methodologies tend to be neither more expensive nor time consuming than traditional methods, but can deliver more reliable and actionable results. If you are a user of market research you will find this book both relevant and illuminating.