Baba Gnanakumar (5 results)

Taschenbuch. Condition: Neu. LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES | A STUDY THROUGH SOCIETAL MARKETING DEEDS | Baba Gnanakumar (u. a.) | Taschenbuch | 180 S. | Englisch | 2009 | LAP LAMBERT Academic Publishing | EAN 9783838320861 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. …

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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through cause related marketing, green marketing, web blogs and social group endorsements, cognizant of branding effects on value stages of the market multipliers and judicious marketing program investment that result in a number of different customer related outcomes. The key dimensions of brand resonance about consumer loyalty, attachment and engagement with the brand are interpreted from the brand-related marketing activities. The research was conducted among the customers of the high brand equity firms to portray the significance of societal marketing deeds over the enterprise brand resonance. The EBR came from consistently fulfilling a social promise and creating a great customer experience through the marketing mix programmes that ensure credibility to the firm. The research aggressively pursues the marketing manager to create social values to leverage their business values by stick on to societal marketing deeds. 180 pp. Englisch.…

Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through cause related marketing, green marketing, web blogs and s.…

Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through cause related marketing, green marketing, web blogs and social group endorsements, cognizant of branding effects on value stages of the market multipliers and judicious marketing program investment that result in a number of different customer related outcomes. The key dimensions of brand resonance about consumer loyalty, attachment and engagement with the brand are interpreted from the brand-related marketing activities. The research was conducted among the customers of the high brand equity firms to portray the significance of societal marketing deeds over the enterprise brand resonance. The EBR came from consistently fulfilling a social promise and creating a great customer experience through the marketing mix programmes that ensure credibility to the firm. The research aggressively pursues the marketing manager to create social values to leverage their business values by stick on to societal marketing deeds.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 180 pp. Englisch.…