LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES

Language: English

Published by LAP LAMBERT Academic Publishing Okt 2009, 2009

3838320867 / 9783838320861

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This item is printed on demand - Print on Demand Titel. Neuware -The research aims to identify the effectiveness of leveraging the brand equity strategies based on interactive effects of three factors: degree of complementarities between the brand building through cause related marketing, green marketing, web blogs and social group endorsements, cognizant of branding effects on value stages of the market multipliers and judicious marketing program investment that result in a number of different customer related outcomes. The key dimensions of brand resonance about consumer loyalty, attachment and engagement with the brand are interpreted from the brand-related marketing activities. The research was conducted among the customers of the high brand equity firms to portray the significance of societal marketing deeds over the enterprise brand resonance. The EBR came from consistently fulfilling a social promise and creating a great customer experience through the marketing mix programmes that ensure credibility to the firm. The research aggressively pursues the marketing manager to create social values to leverage their business values by stick on to societal marketing deeds.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 180 pp. Englisch.…

Seller Inventory # 9783838320861

Title
LEVERAGING THE ENTERPRISE BRAND RESONANCE VALUES
Author
Baba Gnanakumar
Publisher
LAP LAMBERT Academic Publishing Okt 2009
Publication year
2009
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
3838320867
ISBN 13
9783838320861
Item weight
286 grams
Dimensions
220x150x11 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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